General Sales Manager

Description of the role:

The General Sales Manager oversees all aspects of the sales department, including new and pre-owned vehicle sales, finance, sales staff performance, customer satisfaction, and profitability. The ideal candidate is a dynamic leader with a strong automotive background, excellent communication skills, and a proven ability to hit and exceed targets.

What We Offer:

• Competitive salary and performance-based bonus structure


• Demo or car allowance


• Health, dental, vision benefits


• Legal resources and identity theft plan


• Short/Long-term disability insurance


• Life insurance


• PTO (paid time off)


• 401k retirement plan with company match


• Opportunities for professional growth and advancement

Responsibilities:

• Lead, mentor, and manage the sales team to achieve monthly sales and profitability goals.


• Develop and implement effective sales processes, strategies, and training programs.


• Maintain high standards of customer satisfaction and handle customer concerns when necessary.


• Monitor inventory levels and work closely with management to optimize stock and merchandising.


• Oversee desking of deals, appraisals, and approval of sales transactions.


• Manage lead generation, CRM processes, and follow-up strategies to maximize opportunities.


• Collaborate with the Finance & Insurance department to ensure smooth deal flow.


• Track performance metrics and provide regular reporting to dealership leadership.


• Recruit, hire, and onboard high-quality sales professionals.


• Ensure compliance with all dealership policies and state/federal regulations.

Qualifications: 

• Minimum 3-5 years of automotive sales management experience; GSM experience strongly preferred.


• Proven track record of leading successful sales teams and achieving results.


• Strong understanding of new and used car operations, inventory management, market trends, and finance.


• Excellent leadership, coaching, and communication abilities.


• Proficiency with automotive CRMs, DMS systems, and digital retailing tools.


• Customer-focused mindset with a commitment to dealership values and reputation.


• Ability to thrive in a fast-paced, goal-driven environment.


• Willing to submit pre-employment background check, DMV record, and drug screen

EEOC Statement:

Wynne Ford is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.