VP Marketing, Americas

We are Ria Money Transfer. With presence in nearly 200 countries and territories, with more than 600,000 physical locations and over 7 billion digital customers worldwide, Ria is now the largest real-time cross-border money movement network in the world. We are dedicated to helping millions of people send money where it matters. Whether it's to loved ones at home or anywhere around the world, Ria opens ways for a better everyday life. A subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT), Ria is a leading expert in cross-border payments, delivering innovative omnichannel financial services that bridge the gap between digital and physical spaces. Our products and services provide unprecedented consumer choice, including real-time payments, mobile wallets, currency exchange, and cardless ATM payouts. The Role At Ria, we’re on a mission to make money transfer accessible, fast, and reliable for communities around the world. With millions of customers and thousands of partners, we connect with families, friends, and businesses every day. We are seeking a dynamic and strategic Vice President of Marketing for the Americas Region to lead our marketing efforts across North, Central, and South America. This role will be located in our Buena Park or Denver office and will oversee our digital and brick‑and‑mortar channels, ensuring cohesive strategies that drive growth, brand awareness, and customer engagement across diverse markets. As the VP of Marketing, you will play a critical role in shaping regional marketing strategies aligned with global objectives, leveraging data‑driven insights, and fostering innovation to strengthen Ria’s position as a trusted leader in money transfer services. Responsibilities Strategic Leadership. Develop and execute a comprehensive marketing strategy for the Americas region, aligned with global goals and regional business priorities. Oversee marketing initiatives across digital and brick & mortar channels, ensuring integrated campaigns that maximize impact. Team Management. Lead and mentor a high‑performing regional marketing team, fostering collaboration and professional growth. Partner with cross‑functional teams, including Sales, Operations, and Product, to deliver seamless customer experiences. Brand and Customer Engagement. Drive brand awareness and loyalty through targeted campaigns, community engagement, and culturally relevant messaging. Ensure consistent brand representation across all touchpoints in the region. Performance and Analytics. Utilize data and analytics to measure campaign effectiveness, optimize marketing spending, and inform strategic decisions. Monitor market trends, competitor activities, and customer insights to identify growth opportunities. Budget and Resource Management. Manage regional marketing budgets effectively to ensure ROI‑driven investments. Qualifications You have 10+ years of progressive marketing leadership experience, with a strong track record in both digital and brick & mortar channels. Proven ability to develop and execute marketing strategies across multiple geographies and cultures. Strong analytical skills and experience leveraging data for decision‑making. Excellent communication, leadership, and stakeholder management skills. You have an advanced degree in Marketing, Business, or a related field. Fluency in Spanish or Portuguese is a plus. Perks and Benefits Competitive compensation plan Paid time off and leave Health, dental, vision and life insurance 401(k) retirement plan with company match Employee Stock Purchase Plan Global Language Program offering language learning opportunities Wellness initiatives supporting physical, mental, and financial well‑being Learning, development, and tuition assistance programs Global career opportunities in an inclusive, mission‑driven culture Ria Money Transfer is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at emailprotected. The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed. #J-18808-Ljbffr Dandelion Payments