Remote Manager, CRM Marketing

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing. This individual will oversee a team of 2 and will play a pivotal role in enhancing customer relationships and driving engagement through operationalization of marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation. Oversee a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty. Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience. Design and own customer segmentation creation and management, evaluating segment and campaign performance, and partnering with Analytics to identify opportunities for optimization and long-term vision for audience strategy. Orchestrate cross-channel personalization and cohesivity for consistent messaging and customer experiences across platforms Oversee A/B testing and experimentation roadmap to optimize campaign performance and drive lift at different stages of the customer lifecycle. Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement. Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps to level up our program. Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged. Mentor CRM team members on strategic lifecycle thinking and business case development. Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required. Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles. Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools is highly preferred. Strong understanding of email/in-app/push marketing best practices and copywriting skills. Ability to analyze data and metrics to drive actionable insights and optimize campaign performance. Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment. S. and are willing to consider remote candidates. #LI-Remote Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. This application period will remain open for 30 days. In addition to your great compensation package, full-time employees will be eligible for the following perks: ~ Company-subsidized medical, dental, & vision plans ~Annual bonus ~ Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) ~ Generous paid leave programs, including 16-week paid parental leave and disability benefits ~ Company equipment provided (Windows & Mac options) ~ Annual performance reviews with opportunities for growth and career development We are unable to sponsor or take over sponsorship of an employment Visa at this time. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.