Senior Strategist

The Program partners with the world’s most competitive and innovative brands to develop highly strategic and creative solutions. We are the insights to action agency. At our core, we are problem seekers and thought partners. Our unique model challenges global, iconic brands to navigate moments of transformation and engage their ever-evolving future consumer. Do blank whiteboards call your name? Are you the first to ask why, challenging yourself, and those around you? Are you inherently curious what motivates consumers to purchase? We are seeking a Senior Strategist to bridge the gap between strategy and creativity, transforming insights into compelling marketing campaigns. This role requires a balance of analytical thinking and imaginative storytelling, with a deep understanding of consumer behavior, brand positioning, and the horizontal consumer journey. As a Senior Strategist, you will work closely with cross-functional teams—including designers, copywriters, media planners, and strategists—to develop and execute innovative work that drive engagement, brand awareness, and conversions. Responsibilities Conduct market research and analyze consumer trends, turning insights into actionable strategies and comprehensive reports that drive campaign decisions. Stay ahead of industry trends, emerging technologies, and competitor moves, consistently bringing fresh ideas to every campaign. Develop, pitch, and implement lifecycle marketing strategies to optimize customer acquisition, activation, retention, and reactivation. Collaborate with marketing, design, and content teams to translate insights into compelling narratives—spanning messaging, visual storytelling, and IRL or digital activations. Ideate, develop, and launch innovative campaigns across digital, social, and traditional media channels. Develop loyalty strategies that drive engagement and retention. Integrate loyalty programs into lifecycle marketing efforts. Create membership experiences that build community and brand affinity. Lead and optimize ad performance initiatives, analyzing results and continuously refining campaigns for maximum impact. Own the end-to-end campaign process, including planning, building, testing, launching, and analyzing. Leverage AI and emerging technologies to enhance efficiency, creativity, and decision-making. Use data analytics and customer insights to identify opportunities for improvement and refine lifecycle strategies. Partner with clients to ensure alignment on strategic direction, creative vision, and measurable performance goals. Qualifications 8+ years experience working in highly cross-functional teams including brand, consumer, creative and technology. A desire to do hard work and celebrate the success that comes with it. Deep consumer lifecycle communications knowledge, understanding the consumer journey from awareness to conversion and beyond, through onboarding, retention and churn winback to drive long-term lifetime value from consumers. Ability to translate data and insights into actionable strategic plans and creative solutions. Proven track record of presenting your work to internal teams, senior leadership, and client partners. Proven experience in a brand strategy, marketing, advertising, or branding role. Strong understanding of digital and social media platforms, including paid and organic content strategies. Self starter with strong interpersonal and communication skills. Details This is an in-office Portland, Oregon position with three days per week in office. A hybrid approach will make up the other two days per week, with additional days in office per week as needed or required by management. We’re committed to maintaining a professional level of flexibility for our team to do their best work. *We are open to fully remote candidates as well on a per case basis. The salary band for this role is $80,000-$100,000. We provide a competitive benefits package that includes paid holidays, vacation/personal time, 401k matching, 401k loans, health, dental, vision, long-term disability, life insurance, paid paternity and maternity leave, and more. Reports To The Senior Strategist role reports directly to the VP of Strategy. To Apply Click the link below to submit your resume, relevant links that demonstrate your skills and interests, and to tell us a little bit about yourself. *Upon submitting the application form successfully you will be presented with a confirmation screen. This confirms that your application has made it into our system and it will be reviewed by the hiring team.The Program is an Equal Opportunities Employer. We believe that the best work is produced by a diverse team, each with our own unique backgrounds, experiences, and perspectives. We’re committed to fostering an inclusive and collaborative workplace, where all are welcomed regardless of age, race, ethnicity, ancestry, national origin, religion, gender, sexual orientation, disability, preferences, military or veteran status, ability, or political affiliation. #J-18808-Ljbffr