Lifecycle Marketing Manager

An established, fashion-forward consumer brand is seeking a Lifecycle Marketing Manager to strengthen customer acquisition, retention, personalization, and loyalty. The position will have direct ownership of Email and SMS campaigns, automated journeys, audience segmentation, and performance optimization across an omnichannel customer experience. This is a five-day onsite role in Manhattan. What You'll Be Doing Design and execute lifecycle campaigns across Email, SMS, and MMS. Create welcome, conversion, post-purchase, retention, and win-back journeys. Build targeted customer segments using behavioral and transactional data. Manage campaign execution within Klaviyo and Attentive. Collaborate with Creative and Performance Marketing on content, testing, and campaign priorities. Analyze customer engagement, conversion, retention, and lifetime-value performance. What We're Looking For 3+ years of lifecycle, CRM, retention, or Email/SMS marketing experience. Experience working directly for an eyewear or highly relevant luxury DTC competitor. Hands-on Klaviyo and marketing-automation expertise. Strong customer segmentation and personalization capabilities. Experience supporting both e-commerce and physical retail customers. Ability to work onsite five days per week in New York City. Preferred Qualifications Attentive, Triple Whale, and GA4 exposure. Loyalty-program or subscriber-growth experience. Experience briefing internal creative teams. Why This Opportunity Shape the complete customer lifecycle. Build sophisticated journeys for a growing omnichannel business. Work closely with senior cross-functional stakeholders. Join a high-energy, creative, consumer-focused organization. Qualified candidates who enjoy combining strategy, execution, creativity, and analytics are encouraged to apply. Lifecycle Marketing Manager New York, NY | $90,000-$105,000 Base + Bonus + Benefits An established, fashion-forward consumer brand is seeking a Lifecycle Marketing Manager to strengthen customer acquisition, retention, personalization, and loyalty. The position will have direct ownership of Email and SMS campaigns, automated journeys, audience segmentation, and performance optimization across an omnichannel customer experience. This is a five-day onsite role in Manhattan. What You'll Be Doing Design and execute lifecycle campaigns across Email, SMS, and MMS. Create welcome, conversion, post-purchase, retention, and win-back journeys. Build targeted customer segments using behavioral and transactional data. Manage campaign execution within Klaviyo and Attentive. Collaborate with Creative and Performance Marketing on content, testing, and campaign priorities. Analyze customer engagement, conversion, retention, and lifetime-value performance. What We're Looking For 3+ years of lifecycle, CRM, retention, or Email/SMS marketing experience. Experience working directly for an eyewear or highly relevant luxury DTC competitor. Hands-on Klaviyo and marketing-automation expertise. Strong customer segmentation and personalization capabilities. Experience supporting both e-commerce and physical retail customers. Ability to work onsite five days per week in New York City. Preferred Qualifications Attentive, Triple Whale, and GA4 exposure. Loyalty-program or subscriber-growth experience. Experience briefing internal creative teams. Why This Opportunity Shape the complete customer lifecycle. Build sophisticated journeys for a growing omnichannel business. Work closely with senior cross-functional stakeholders. Join a high-energy, creative, consumer-focused organization. Qualified candidates who enjoy combining strategy, execution, creativity, and analytics are encouraged to apply. MOHR Talent is an equal-opportunity employer and complies with all applicable federal, state, and local nondiscrimination laws. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, genetic information, military/veteran status, or any other protected status. If you believe you have been discriminated against or have concerns about our compliance, please contact our Human Resources department at View email address on click.appcast.io Share: Job Summary Published: 8/20/2026 Type: Direct Hire Location: NYC, New York Category: eCommerce At MOHR Talent, your progress is our passion. We are a national, minority-owned firm committed to empowering diverse talent. Our team provides personalized, growth-driven solutions whether you are looking for a new career move or eager to drive your enterprise further. Get In Touch 5775 Waterford District Dr, Suite #190 , Miami, FL 33126 #J-18808-Ljbffr