Director of Sales

Directorof Sales

Western Wyoming Beverages
Location: Rock Springs, Wyoming
Schedule: Full-time, Monday-Friday, some weekends and nights.


Western Wyoming Beverages is seeking an experienced andmotivated Director of Sales to lead the strategic direction,performance, and growth of our sales organization.

This position oversees sales strategy across our beer andnon-alcoholic beverage portfolios while serving as the primary brand managerfor our beer suppliers, including Anheuser-Busch. The Director of Sales willlead and develop our sales team, strengthen supplier and customerrelationships, improve execution in the market, and identify new opportunitiesfor profitable growth.

Key Responsibilities

• Develop and lead company-wide sales strategies, annual plans, and market priorities.
• Coach, support, and hold sales team members accountable for performance and execution.
• Serve as the primary point of contact for Anheuser-Busch and other beer suppliers.
• Manage supplier programs, sales targets, pricing, forecasting, and execution standards.
• Strengthen relationships with key on-premise and off-premise customers.
• Identify opportunities to expand distribution, increase displays, grow shelf space, and secure additional draft and equipment placements.
• Use sales data and market insights to identify growth opportunities and address performance gaps.
• Oversee local marketing programs, promotions, events, brand activations, and product launches.
• Manage sales budgets, supplier funding, profitability, and trade spending.
• Work closely with operations, warehouse, inventory, and leadership teams to maintain strong customer service and product availability.
• Evaluate potential new suppliers and products that support the company's long-term growth strategy.

What We're Looking For

The idealcandidate is a confident and collaborative leader who can balance strategicplanning with hands-on market involvement. This person should be comfortabledeveloping employees, building customer and supplier relationships, analyzingperformance, and creating clear plans that produce measurable results.

Preferredqualifications include:

• Bachelor's degree in business, management, marketing, communications, or a related field; relevant education and experience may be considered in place of a degree.
• Two to five years of sales, sales leadership, account management, or related experience.
• Demonstrated ability to lead, coach, and develop a team.
• Strong communication, organization, analytical, and relationship-building skills.
• Experience in beverage distribution, consumer packaged goods, retail, hospitality, or a related industry is preferred.
• Ability to travel throughout Western Wyoming and regularly work in the market with employees and customers.
• Valid driver's license and an acceptable driving record.

Compensation and Benefits

WesternWyoming Beverages offers competitive compensation based on experience, alongwith a comprehensive benefits package that includes:

• Medical insurance
• 401(k)
• Company profit sharing
• Paid time off
• Paid training
• Discounted products
• Opportunities to participate in company and community events

AboutWestern Wyoming Beverages

WesternWyoming Beverages is a family-owned and operated beverage distributor servingcommunities throughout Western Wyoming. We distribute products from nationallyrecognized suppliers, including Pepsi and Anheuser-Busch, along with a diverseportfolio of beer, soft drinks, water, energy drinks, and other beveragebrands.

For more than50 years, we have built our reputation on dependable service, strong communityrelationships, and a dedicated team of employees.

How toApply

Interested candidates should submit a completedapplication, résumé, and cover letter to at westernwyomingbeverages.com

Western Wyoming Beverages is an equal opportunity employer