Visual Media Specialist

Position Overview

Blackdog Builders, Inc. is seeking a creative, hands-on Visual Media Specialist with a strong graphic design background to lead the production of our visual marketing content. Graphic design is the core of this role, complemented by content capture and jobsite storytelling in support of multiple business units. This position reports to the Director of Marketing and works closely with the Content & Copy Coordinator, who manages the marketing calendar, copy, and publishing. This role is ideal for a designer who appreciates variety, is comfortable capturing content on jobsites and in retail/showroom environments, and can turn real-world moments into polished, on-brand assets.

Key Responsibilities

Graphic Design

• Produce most day-to-day design assets needed across the marketing department, including:
  • Social graphics and promotional variants
  • Email graphics and header imagery
  • Blog/portfolio visuals and before/after layouts
  • Print collateral (flyers, postcards, jobsite mailers, signage, event materials)
  • On-brand templates (Adobe Creative Suite as applicable) to improve speed and consistency
  • Simple paid creative variants or design support as needed (often in partnership with vendors)
• Maintain a lightweight template system and asset library to support consistent, efficient execution

Content Capture & Jobsite Storytelling

• Capture short-form video and photo content on jobsites and in retail/showroom environments using a smartphone and/or camera
• Create social-first assets (reels/shorts-style clips, story sequences, behind-the-scenes moments) that highlight craftsmanship, progress, details, and the people behind the work
• Lightly edit captured content for clarity and polish (cropping, trimming, basic color/lighting adjustments, simple audio cleanup where needed)
• Build repeatable capture systems (shot lists, monthly themes, checklists) to increase consistency and content volume
• Coordinate with the Content & Copy Coordinator to meet calendar deadlines and deliver publish-ready assets

• In partnership with the Director of Marketing, help identify projects to feature and coordinate professional photography shoots (scheduling, shot priorities, jobsite readiness, and internal communication)
• Serve as the day-to-day point of contact for the external professional photographer as needed (logistics, timelines, asset delivery, usage needs)
• For projects and needs that do not require professional photography, capture basic photos in-house and perform light editing (cropping, straightening, basic color/lighting adjustments) to produce usable on-brand imagery
• Organize final photo deliverables (professional and in-house) into clean, labeled libraries for easy reuse across web, social, email, and portfolio content

Retail Promotions & Campaign Creative Support

• Create creative assets for seasonal promotions, vendor campaigns, showroom initiatives, and local events
• Develop promo toolkits (graphics, short videos, photo sets, signage variants) that the Content & Copy Coordinator can deploy across channels
• Support quick-turnaround creative needs while maintaining brand quality and consistency

• Translate creative briefs and brand guardrails from the Director of Marketing into finished deliverables
• Deliver assets in publish-ready formats (sizes, versions, naming conventions) with clear organization for handoff
• Provide content inputs to support written content development (project notes, quotes, key details, suggested headlines/captions)
• Use performance feedback (what content performs best) to iterate and improve creative output over time

Cross-Team Support (Occasional)

• Provide occasional backup assistance for phones/lead intake/scheduling when coverage is unavailable (as needed)

Qualifications

• 25 years of experience in content creation, visual marketing, graphic design, or a related creative role (or an equivalent portfolio demonstrating strong ability)
• Demonstrated ability to capture strong short-form content using a smartphone and/or camera, with basic editing skills for social-first formats
• Ability to take basic in-house photos and perform light editing for marketing use
• Proficiency with Adobe Creative Suite (required) and comfort producing polished, on-brand design assets
• Comfort working on-location (jobsites/retail environments) and collaborating with a team
• Proficiency with Microsoft Office for basic communication, planning, and file sharing

Preferred

• Familiarity with HubSpot (helpful, not required)
• Experience creating content in construction, design, home services, retail, or a similar "real-world" environment
• Experience coordinating creative vendors (photographers/videographers) and managing asset delivery
• Experience building template systems and repeatable content workflows
• Familiarity with simple editing tools/workflows

Core Skills & Competencies

• Strong visual storytelling instincts and attention to detail
• Organized production habits, meets deadlines, manages files cleanly, communicates proactively
• Able to move fast while maintaining quality; comfortable with feedback and iteration
• Collaborative and dependable, works well with a Content & Copy Coordinator-driven calendar and Director-led creative direction
• Self-motivated creator who enjoys both field capture and desk-based editing/design

Schedule, Pay & Benefits:

• Pay : $28.00 to $30.00/hour (based on experience)
• Steady, full-time work (W-2 Employee)
• Consistent schedule: 40 hours per week, Monday through Friday
• Work location: Primarily based in Salem, NH, with 12 days/week in Nashua, NH, plus local travel to jobsites for content capture.
• Health Insurance with employer contribution
• Dental & other supplemental insurance options
• 401(k) with 50% company match (up to 5% of pay)
• Profit-sharing Program
• Paid Time Off + Paid Holidays
  • PTO begins at 1 week in the first year, with increases over time
  • As a growing small business, our benefits are structured to support long-term team members and sustainable growth
• Educational opportunities & ongoing training
• Hands-on experience across multiple brands and industries (design/build, retail, home services, and more)
• Opportunity to make a real impact - your work is seen, used, and valued across the organization
• Creative ownership and autonomy within a collaborative team environment
• Family-first culture and true work/life balance
• Supportive, team-oriented culture that celebrates wins and respects work/life balance

Compensation details: 28-30 Hourly Wage

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