Digital Strategy Manager

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We do not stop short of delivering what our customers truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Open to candidates willing to relocate to the San Francisco Bay Area. Job Requirements Ability to define data collection requirement (business requirements) & strategy especially around GA4 Ability to manage, triage requirements from multiple stakeholders and work with onshore, offshore Analytics engineers for successful enablement with active communication by setting right expectations Managing a consistent method of tagging our various digital platforms to support end-to-end channel analytics that includes both web and mobile applications Documenting, sharing and applying implementation guides, standards, and best practices including creation of SDR, MRD and other documentation Creating, gathering, and managing analytics data needs of the lines of business and translating them into technical specifications Actively building relationships with lines of business and acting as a consultant for data needs. Periodically analyzing data and current state, reporting out systems statuses, findings, and recommendations. Analyzing business procedures and recommending specific types of data (event category/action/label) that can be used to capture good data and improve upon them Oversee the delivery of client deliverables to ensure that the team efforts are streamlined to enable analytics, by prioritizing efforts of engineers and QA specialists to meet objectives Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed. Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities. Serve as the point of escalation for the client requests Develop and foster client relationships, especially within client’s analytic departments Manage relationships with clients and partners and identify opportunities for new data sources Expert understanding of digital and pharma data Ensure proper analytics implementation of online marketing campaigns Experience managing and coordinating multiple projects across internal teams Must be a team player but also have the ability to work independently Ability to work under pressure and manage multiple priorities Advising on, building and maintaining complete documentation for all projects. Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvement Providing ad hoc reporting Managing and working on web analytics audits and measurement frameworks to ensure all KPI's are tracking appropriately Good to Have Must Have Skills Expertise in digital analytics solutions such as Google Analytics 4 and Adobe Analytics Request queue management with multi-tasking ability to manage large operation Strong knowledge of the Digital Marketing space, including Display, Programmatic, Paid Search, Paid Social, SEO, Email & general Digital Marketing strategy Website tagging and tracking Tag management solution and digital tagging practices leveraging Tag Management platforms (GTM, Tealium) Data operations and management Functional understanding of Customer Data Platform (Google Analytics 360, Sales Force Interaction Studio) Media tagging and tracking (not the technical part but how it works in general) How to QA Website and Media tags Project management using tools such as Jira, Workfront, etc. Good To Have Skills Tableau Clarity Adobe Target DoubleClick, Google AdWords SQL Query skills Observe Point Equal Opportunity Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics. #J-18808-Ljbffr Indegene