Search Engine Marketing (SEM) Specialist

Work Location & Schedule Hybrid position based in Charlotte, NC office. Team members expected to work onsite two days per week and remotely three days per week. Who We Are TaxSlayer is a leading tax software company that empowers individuals and small businesses to file their taxes online. Founded in 1965, we provide a user‑friendly platform that guides customers through the tax‑filing process. About The Role The Search Engine Marketing (SEM) Specialist supports paid search initiatives that drive customer acquisition and marketing performance. What You’ll Be Doing Support the execution and ongoing optimization of paid search campaigns for TaxSlayer’s Consumer and Professional tax software. Develop and refine SEM strategies to capture customer demand, especially during peak tax season (December – April). Use campaign performance data, testing, and insights to improve marketing effectiveness and efficiency. Maintain account health through routine optimizations. Ensure paid search ad content aligns with brand standards and compliance requirements. Collaborate with marketing, data analytics, product development, and creative partners to align paid search efforts with broader goals. Contribute to paid search performance goals, including customer acquisition, efficiency, and growth targets. Execute duties with consistent quality and accuracy. Apply data and insights to support optimization and testing efforts. Collaborate with cross‑functional teams for integrated marketing initiatives. Perform other duties as assigned. Must‑Have Skills & Experience Strong work ethic with a proactive, ownership‑driven mindset. Experience with paid search platforms such as Google Ads, Microsoft Ads, or Search Ads 360. Analytical and problem‑solving skills to interpret performance data and identify improvement opportunities. Familiarity with digital marketing analytics and reporting tools. Proficiency in Microsoft Excel (data manipulation, basic formulas). Highly organized with strong attention to detail and ability to manage multiple priorities. Comfortable working in a fast‑paced, deadline‑driven environment with shifting priorities. Strong communication and collaboration skills. Willingness to learn and grow within the role. Work performed in a standard office environment with minimal physical demands. Education & Certifications Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience. 6 months – 3 years of experience supporting paid search or digital marketing campaigns. Compensation The minimum starting salary for this position is $50,000, with potential for higher compensation based on experience, skills, and qualifications. What We Offer Competitive, comprehensive, and flexible benefits package designed to support your well‑being, growth, and work‑life balance. Flexible Work Options Enjoy remote and hybrid work opportunities, depending on the role and team needs. Generous Time Off Full‑time employees receive a robust PTO bank, plus paid holidays. Health & Wellness Coverage Medical, Dental, and Vision insurance through Aetna and SunLife. Coverage options include Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family. Access to a Wellness Program and on‑site fitness facility. Financial Benefits 401(k) with 150% match on up to 3% of your contribution. Performance‑based bonuses and regular salary reviews. Additional Perks Company‑paid life insurance, short‑term and long‑term disability. Optional critical illness and accident insurance. Education assistance to support professional development. Company‑paid parking, company store, and unlimited free coffee. Legal Disclaimers As a federal contractor, we are responsible to ensure our employees meet any obligations set forth by the U.S. government. We will inform you of any applicable requirements as they arise. TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need. This job description is not intended to be all‑inclusive and may be subject to change to meet business needs. #J-18808-Ljbffr