Senior Marketing Analyst

## Senior Marketing AnalystApplylocations: Irving, TXtime type: Full timeposted on: Posted Todayjob requisition id: JR111865**Ready to build your future?** We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a **Top Workplace,** we're looking for top talent to fuel our **mission: to protect, repair, and improve our customers’ greatest asset – their home.****But what makes us a great place to work?** Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and **company ownership equity.** Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.Join us and lay the foundation for your success. **Apply today!**The Senior Marketing Analyst serves as thehands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy.**Duties and Responsibilities*** Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers* Extend performance analysis past the click — diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost* Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps* Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences* Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix* Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities* Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting* Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy* Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance* Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated* Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight* Work hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying)* Collaborate with supporting analysts, cross functional data teams, and operations team* Translate raw data and test results into executive-ready insights without overcomplication* Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used* Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short* It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.* Perform other duties as necessary or assigned.**Qualifications*** 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business* Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis* Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI* Solid understanding of SEM, PPC, local search, and lead-generation marketing models* Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus* Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIs* Excellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiences + Exposure to marketing attribution, funnel analysis, and ROAS measurement + Basic familiarity with statistical or scripting languages (R, Python) for deeper analysis**Working Conditions*** This role is onsite and sits in our corporate office in Irving, TX.* The base salary range is $100,000- $125,000. Salary is based on experience.* Regular use of computers, telephones, and standard office equipment.* Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel.* May require flexibility in work hours to support multiple North American time zones.* Frequent interruptions and changing priorities requiring adaptability and effective time management.* High volume of communication through phone, email, messaging platforms, and scheduling systems.* May require occasional work outside standard business hours to support field operations and customer needs. **What We Provide*** Competitive Pay* Employee Company Ownership Opportunities* Industry Leading Training Programs* Leadership Development and Career Growth Tracks* Comprehensive and Affordable Benefits Package* Top Workplace with Award Winning Culture #J-18808-Ljbffr