Salesforce Marketing Cloud Developer

Responsibilities Own and administer Salesforce Marketing Cloud and Data Cloud platforms, ensuring scalability, reliability, and compliance. Design and manage customer data architecture, including data ingestion, identity resolution, audience segmentation, and Customer 360 profiles. Execute and optimize end-to-end marketing campaigns, journeys, automations, and personalization initiatives. Integrate SFMC and Data Cloud with Salesforce ecosystems and external platforms to enable seamless data exchange. Monitor platform health, data pipelines, campaign performance, and proactively resolve operational issues. Govern user access, security, privacy controls, consent management, and regulatory compliance (GDPR, CCPA, etc.). Provide actionable insights through audience analytics, calculated insights, reporting, and performance measurement. Partner with business, technology, and vendor teams to deliver scalable marketing solutions while maintaining platform stability. Maintain technical documentation, support users, and drive platform adoption through training and best practices. Required Skills & Qualifications 5-8 years of hands-on Salesforce Marketing Cloud administration and campaign management experience. Experience with Salesforce Data Cloud, Customer 360, data modeling, segmentation, and identity resolution. Strong expertise in Journey Builder, Email Studio, Automation Studio, Contact Builder, and multi-BU environments. Proficiency in SQL, SOQL, AMPscript, SSJS, HTML, CSS, JSON, REST/SOAP APIs, and integration frameworks. Experience with data integration, ETL processes, APIs, and enterprise systems connectivity. Strong understanding of data governance, privacy regulations, deliverability, and marketing operations. Salesforce Marketing Cloud and Data Cloud certifications preferred. Nice to Have Experience with Tableau, AWS, Azure, or GCP. Knowledge of CDP, MDM, real-time data streaming, and event-driven architectures. Experience with Journey Builder Custom Activities/Components. Salesforce development exposure (Apex, Lightning, integrations). The expected compensation for this role ranges from $60,000 to $135,000. Final compensation will depend on various factors, including your geographical location, minimum wage obligations, skills, and relevant experience. Based on the position, the role is also eligible for Wipro's standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options. Applicants are advised that employment in some roles may be conditioned on successful completion of a post-offer drug screening, subject to applicable state law. Wipro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Applications from veterans and people with disabilities are explicitly welcome. Reinvent your world. We are building a modern Wipro. We are an end‑to‑end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. #J-18808-Ljbffr Wipro