Marketing Specialist

Marketing Specialist

In 1992, EAGLERIDER pioneered the Harley-Davidson motorcycle rental concept and the guided motorcycle tour business. Today, EAGLERIDER is the world's largest motorcycle tourism company specializing in rentals of motorcycles, ATVs, dirt bikes, and scooters. EAGLERIDER understands the needs of motorcycle enthusiasts and adventure travelers. We offer a huge selection of perfectly maintained Harley-Davidson, Indian, Honda, Triumph, Kawasaki, and BMW motorcycles and allow one-way rentals or guided tours between franchise locations in the most desirable tourist destinations around the world. In addition to rentals, the company offers guided and self-guided tours, apparel, and motorcycle services while continuing to expand its global footprint. In 2023, EAGLERIDER expanded its offerings to include Off-Road guided UTV tours in several locations across the United States.

The Marketing Specialist supports the planning, coordination, and execution of marketing initiatives across multiple channels including digital, social media, events, retail marketing, and brand partnerships. This role plays an important part in helping grow brand awareness, customer engagement, and revenue from motorcycle rentals, tours, and experiences.

The ideal candidate is organized, creative, and comfortable working in a fast-paced environment. This role requires someone who can manage multiple projects simultaneously while collaborating with internal teams, franchise partners, and external vendors. A background in graphic design, social media management, events, or apparel marketing is highly desirable.

Candidates with a passion for motorcycles, travel, and adventure lifestyle brands are strongly encouraged to apply.

Key Responsibilities

Marketing & Creative Coordination

• Coordinate marketing projects across corporate locations including print, email, digital, and outdoor advertising initiatives
• Work closely with EAGLERIDER's in-house graphic designer to prioritize creative needs and ensure deadlines are met
• Assist in the creation and preparation of marketing assets using Adobe Illustrator and Photoshop
• Maintain organized creative asset libraries and online media vaults

Event Marketing & Activations

• Support the planning and execution of B2B and B2C events including trade shows, rallies, and brand activations
• Coordinate logistics such as booth space, shipping collateral, display materials, and event setup requirements
• Assist with lead capture strategies and post-event follow-up reporting
• Work with leadership to ensure brand consistency across event presence

Social Media & Content Support

• Assist with managing EAGLERIDER's social media presence across key platforms
• Help schedule, publish, and monitor social media content
• Collaborate with the marketing team and external partners to capture and organize photo and video content
• Coordinate with photographers and videographers to generate fresh motorcycle tourism content

Email & Digital Marketing Support

• Coordinate B2C and B2B email marketing calendars and assist with campaign execution
• Review engagement metrics including open rates and click-through rates to help optimize performance
• Work with internal teams to implement promotional placements across company websites and digital platforms

Local Market & Franchise Marketing

• Collaborate with local EAGLERIDER store managers to support in-market marketing initiatives
• Assist with local event promotions, artwork requests, and collateral distribution
• Monitor and approve franchise marketing materials to ensure brand standards are maintained
• Track marketing budgets and promotional activity across multiple locations

Apparel & Brand Merchandise Support

• Assist with coordination of apparel marketing initiatives and product launches
• Support organization of product photography and marketing assets for merchandise
• Help promote apparel collections across digital and social channels

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field preferred

13 years of experience in marketing, social media, events, or creative coordination

Experience with Adobe Creative Suite including Illustrator and Photoshop

Experience with Hubspot CRM

Familiarity with social media platforms such as Instagram, Facebook, TikTok, and YouTube

Strong organizational skills and ability to manage multiple projects simultaneously

Excellent communication and collaboration skills

Preferred Experience

Experience with apparel or merchandise marketing

Event marketing or brand activation experience

Social media content management or content creation

Basic photography or video editing skills

Motorcycle license or interest in riding strongly preferred

Additional Requirements

Ability to work occasional evenings or weekends for events

Ability to travel for trade shows, rallies, and brand activations when needed

Benefits

We offer a competitive benefits package, a great work environment, and additional company perks.

Applicants must pass a drug and background screening to qualify.

EAGLERIDER is an Equal Opportunity Employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religious beliefs, or sexual orientation.