Demand Generation Manager

Develop and execute full-funnel, multi-channel demand generation campaigns across email, webinars, paid media, content syndication, social, and events Develop and promote gated content such as whitepapers, ROI calculators, and industry reports Drive Account-Based Marketing initiatives with Sales for high-value foodservice and hospitality accounts Build, test, and optimize email nurture campaigns and lead scoring models Identify funnel bottlenecks and improve lead-to-opportunity conversion rates Own leanpath.com conversion performance, including landing pages, forms, calls to action, and conversion paths Monitor site and form performance, diagnose drop-offs, and run layout, offer, and copy tests Maintain and update web content in WordPress and HubSpot Create landing pages, email copy, ad creative, blog posts, and social content Use AI tools to accelerate content production while maintaining editorial quality and brand consistency Own webinar promotion, registration, live production, and post-event follow-up Collaborate on webinar topics and speaker recruitment with Marketing, Sales, and subject matter experts Translate technical and customer material into campaign-ready assets with Product Marketing and internal experts Manage Leanpath’s organic social presence and engage with customer, partner, and industry content Meet regularly with Sales to gather feedback on lead quality, campaign resonance, and market trends Own lead handoff to Sales and Customer Success, including routing rules, assignment logic, and follow-up timing Equip Sales with campaign and lead context at handoff Maintain data integrity across HubSpot and Salesforce Track, analyze, and report on pipeline health and demand generation KPIs including CPL, CAC, pipeline velocity, and marketing-influenced revenue Create HubSpot/Salesforce dashboards for real-time campaign performance and ROI visibility Use A/B testing and data-backed insights to continuously improve campaign strategies Requirements At least 5 years of experience in B2B demand generation, growth marketing, or campaign management Experience preferably within the SaaS or hardware space Proven success executing multi-channel campaigns that resulted in pipeline growth and revenue Hands-on experience with LinkedIn Campaign Manager and Google Ads, including audience construction, budget pacing, and creative testing Experience managing paid media budgets, channel allocation, monthly pacing, and return reporting Deep proficiency in marketing automation platforms, preferably HubSpot Proficiency with CRM systems, especially Salesforce Experience with Account-Based Marketing strategies; RollWorks preferred Strong analytical skills, complex data interpretation, customer journey mapping, and metrics-driven strategy Strong writing skills for campaign copy, blog content, and email production Demonstrated fluency using AI tools to increase output while maintaining quality Experience as the sole or primary demand generation resource on a small team Ability to set priorities and make channel decisions independently Strong personal interest in sustainability, environmental advocacy, and ending food waste Core Competencies Demonstrates expertise in developing and executing multi-channel demand generation campaigns, utilizing marketing automation platforms like HubSpot and CRM systems such as Salesforce. Proficient in analyzing campaign performance metrics and optimizing strategies to drive pipeline growth and revenue. Highest-signal resume keywords B2B Demand Generation Multi-Channel Campaign Management HubSpot Proficiency Salesforce Experience Account-Based Marketing ATS Optimization Keywords Hard Skills Campaign Management Email Marketing Lead Scoring Models Data Analysis Content Creation A/B Testing Metrics-Driven Strategy Customer Journey Mapping Paid Media Management Webinar Production Soft Skills Strong Writing Skills Analytical Skills Independent Decision-Making Collaboration Prioritization Industry Keywords SaaS Foodservice Hospitality Demand Generation KPIs Environmental Advocacy Tools & Technologies HubSpot Salesforce LinkedIn Campaign Manager Google Ads WordPress AI Tools #J-18808-Ljbffr