Social Media Manager

We are seeking an experienced, strategic Social Media Manager to manage and execute the North America multi-channel social media presence while partnering closely with the Sr.Director, Global Social Media to ensure consistency, performance, and innovation across channels. Key Responsibilities Map out and execute the North America social media strategy in alignment with global social vision, standards, and priorities. Drive audience growth, engagement and performance across all priority social platforms, with a strong emphasis on TikTok, Instagram, YouTube, and short-form video. Partner closely with the Sr. Director, Global Social Media to translate global content and influencer strategy into market-relevant execution. Develop and execute integrated social media campaigns supporting commercial goals, product launches, and brand storytelling. Assist Sr. Director, Global Social Media in developing the influencer and creator community for North America, including identification, briefing, content development, execution and performance evaluation. Serve as the primary social media partner to cross-functional teams (sales, marketing, creative, regulatory, legal), ensuring alignment and on-time execution. Oversee content planning, asset development, publishing and optimization across platforms with social content creation as needed. Lead community management strategy, including engagement, escalation, and moderation best practices. Analyze performance, synthesize insights, and deliver concise reports and actionable recommendations to optimize content, channel strategy and influencer activations. Stay ahead of platform trends, emerging formats and cultural moments to drive innovation and relevance. You’ll Be a Great Fit If You: Are a strategic, self-directed marketer with a strong eye for content who can operate with autonomy while aligning to global direction. Can flex seamlessly between strategy, creation, execution, and optimization. Bring strong creative instincts paired with analytical rigor and performance accountability. Thrive in cross-functional, matrixed environments and can influence without direct authority. Have a passion for health, wellness, and purpose-driven brands. Understand how to balance brand-building, community engagement, and distributor/B2B support. Qualifications 4-6+ years of experience in social media, digital marketing, or brand marketing. 4+ years of hands-on experience owning and managing social media channels for a brand or organization. Proven experience developing content strategies and executing campaigns that drive measurable results, particularly on Instagram and TikTok. Proven experience shooting and creating social-native content (you can provide links to content you have createdalong with writing samples) Experience building and managing influencer/creator partnerships and content programs. Strong working knowledge of social platforms, publishing tools, analytics, and performance reporting. Experience collaborating with creative teams and managing content workflows end-to-end. Excellent written, verbal and presentation skills; comfortable communicating with senior stakeholders. Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment. Bachelor’s degree preferred.