Senior AI Product Marketing Lead - Legal Services (Remote)

About Ontra Ontra is the leader in AI-powered solutions for the private markets. Powered by industry-leading AI, data from over 2 million contracts, and a global network of legal professionals, Ontra automates critical private market workflows across the fund lifecycle. Ontra’s solutions transform unstructured data trapped in static documents into actionable intelligence, enabling firms to accelerate contracts, streamline compliance, and automate entity management. Trusted by more than 1,000 global GPs, investment banks, law firms, and advisors – including nine of the top ten PEI-ranked firms worldwide – Ontra helps firms focus on what’s important. Our Culture Ontra is built for people who want real ownership from day one in a remote-first environment that’s built to support it. Our customers are sophisticated, and our work reflects that. AI is engrained in how we work, and curiosity about it is part of who we are. Ontranauts are sharp, genuinely collaborative, and invested in each other's success. They are excellent at what they do and even better to work with. That combination is rare, and we don't take it for granted. Learn more about our values . About the Role Ontra is seeking a Senior Product Marketing Manager, focused on AI-Native Legal Services, to join our Product Marketing team. This role reports to our Director of Product Marketing. For this job, we are currently only hiring candidates based in the United States. For more information on where we employ, please see below. This role owns the legal buyer ecosystem, workflows, positioning, and outcomes associated with routine commercial and transactional contracts, including NDAs, non-reliance letters, engagement letters, vendor contracts, and joinders. This person will be the go-to expert for our combined AI + expert service that pairs AI-powered automation and the judgement of human experts to deliver outcomes private equity legal teams can trust. We're looking for someone excited to own go-to-market strategy and to influence product and services direction across the portfolio. This is a high-impact, high-visibility role at the intersection of strategy and execution, sitting at the center of Product, Services, Sales, Marketing, and Enablement. You will serve as the subject matter expert and internal voice for your portfolio, translating complex legal workflows and AI-driven service delivery into crisp, compelling narratives that resonate and drive more business with our buyers. If you are someone who loves turning ideas into action, thrives in fast-paced environments, and can seamlessly balance strategic thinking with hands-on execution, we'd love to get to know you! What You’ll Do Product & Market Expertise: Develop a deep understanding of the private equity ecosystem, contract automation and adjacent Ontra offerings, competitive landscape, and customer pain points. Synthesize market intelligence into a compelling point of view and work with product and service teams on creative ideas to influence product roadmap priorities and positioning decisions. Go-to-Market Leadership: Lead GTM planning and execution for Contract Automation Services and adjacent offerings - from positioning and messaging to launch coordination, sales enablement, and pricing and packaging programs. Messaging & Positioning: Craft differentiated, persona-driven messaging. Translate offerings into business value and market positioning that resonates with buyers across the private equity ecosystem. Cross-Functional Collaboration: Partner closely with Product, Sales, Marketing, and Enablement to bring new capabilities to market, drive pipeline, and support cross-sell and upsell motions across our solution portfolio. Revenue Programs: Own the revenue of your portfolio. Identify and drive creative, insight-led programs that accelerate revenue growth and adoption across your product lines - including competitive positioning, win/loss analysis, and buyer journey optimization. Pricing & Packaging: Partner with cross-functional teams to develop and refine pricing models and packaging structures that reflect customer value, support deal velocity, and unlock expansion revenue. Translate packaging decisions into clear sales narratives and customer-facing materials. Internal Evangelism: Serve as the go-to internal expert for your solution areas, enabling Sales and Customer Success with the knowledge, tools, and narratives to win and retain customers. Additional Support: Develop messaging, collateral, and co-marketing frameworks that support Ontra’s strategic partner relationships and integrations relevant to your product area. What You’ll Bring Experience: 7+ years of product marketing or related experience, ideally spanning both B2B SaaS and services-oriented offerings Industry Exposure: Private Equity or Big Law marketing experience highly preferred. Experience with, or exposure to, the private equity ecosystem and legal teams within it, with the ability to quickly learn complex industries. AI Fluency: Familiarity with the AI landscape and an experimental, test-and-learn mindset; you stay current on how AI is reshaping industries at large Target Audience Expertise: Experience marketing to legal, financial services, or enterprise buyers; familiarity with GCs, Legal Ops, or deal teams is a strong plus Go-to-Market Leadership: Proven ability to own GTM strategy end-to-end — from market research and positioning through launch, enablement, and adoption Storytelling: Strong instincts for storytelling; you can translate complex, technical capabilities into sharp, audience-specific narratives Adaptability: Demonstrated experience at a rapidly scaling, multi-product company and ability to remain focused but adaptive Execution Mindset: Equal comfort operating at the strategic level and rolling up your sleeves to execute — you write your own copy, run your own analyses, and ship your own programs Project Management: Ability to manage multiple workstreams and stakeholders simultaneously without dropping the ball Collaboration: A collaborative approach and genuine desire to grow, learn, and contribute to an awesome team Hiring Locations We currently hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs. United States Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington APAC Hong Kong EMEA United Kingdom Benefits Snapshot Remote-first working policy, with office hubs in NYC, Santa Barbara, and London Twice yearly team offsites for in-person collaboration Paid flexible time off policy Paid parental leave and benefits Employer-supported retirement contributions, varying by country Monthly phone and internet reimbursement Company-sponsored learning and development resources, department budgets for professional development, and a robust onboarding program Various options for medical, dental, and vision insurance Travel Occasional travel is required for Ontra employees, including typically at least twice per year to attend team and larger group off-sites for in-person collaboration. For some roles, additional travel may be required based on the requirements of the role and business need. Inclusivity Ontra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io. Personnel Privacy Notice: View here. Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location. Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place. #J-18808-Ljbffr Ontra, LLC