Marketing Coordinator

Marketing Coordinator

Kaufman & Canoles could be the perfect business law firm for you. You will find success – and great satisfaction – if your vision for your own career matches up with our core values: forward-thinking, hard-working, progressive, entrepreneurial and a can-do spirit. An energizing and professional work environment, Kaufman & Canoles offers a competitive salary and an excellent benefits package that includes medical insurance, dental insurance, vision insurance, life insurance, profit sharing/401(k), generous leave benefits, long-term disability, and tuition reimbursement.

Kaufman & Canoles is an equal opportunity employer.

Kaufman & Canoles seeks a Marketing Coordinator for its Norfolk location. The Marketing Coordinator works with the Marketing & Business Development Director and Marketing Manager providing direct support in the day-to-day marketing functions of the firm and supports the firm's strategic marketing and business development initiatives with a focus on digital platforms, including the firm's website, social media presence, and CRM system, Nexl.

Responsibilities:

• Serve as webmaster for the firm's external website, ensuring timely updates and accurate content.
• Post new attorney-authored articles, edit attorney and practice group bios, and manage content updates.
• Monitor, review, and respond to website inquiries, including newsletter sign-ups, client messages, contact forms, and general feedback.
• Maintain a consistent and professional social media presence by collaborating on content strategy, drafting and scheduling posts, and tracking engagement metrics across platforms such as LinkedIn, Facebook, Instagram, and X.
• Monitor Google alerts and online media for firm and attorney mentions to identify PR opportunities and content for repurposing.
• Act as Data Steward for the firm's CRM system, Nexl, ensuring data accuracy, completeness, and organization.
• Add and update contacts, manage list segmentation, and merge duplicate records.
• Update contact information in both the firm's CRM system based on returned mail or emails, conducting online research when necessary.
• Support firm seminars and events in collaboration with the Marketing Manager, including managing invitations, materials, and event logistics.
• Design and proofread communications such as newsletters, client alerts, and internal announcements.
• Create posters, flyers, and other visual assets for internal initiatives and firm events.
• Assist in the development of business proposals, pitch materials, and marketing collateral.
• Compile business development analytics (ex: whitespace analysis), as requested.
• Prepare PowerPoint presentations for seminars, client meetings, and speaking engagements.
• Update attorney LinkedIn profiles and create personalized notecards and branded materials as needed.
• Stay up to date on legal marketing trends, digital tools, and best practices to introduce new ideas and efficiencies to the team.
• Assist with special projects and firmwide initiatives, as assigned.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience.
• One to three years of experience in marketing, communications, business development, or a related professional-services environment preferred.
• Strong writing, editing, proofreading, and organizational skills, with careful attention to accuracy, consistency, and deadlines.
• Proficiency with Microsoft Office, particularly Word, Excel, PowerPoint, and Publisher; experience preparing presentations, reports, and marketing materials.
• Experience maintaining website content and managing professional social media platforms; working knowledge of HTML and digital engagement metrics preferred.
• Experience with CRM and email marketing platforms; familiarity with Nexl or a comparable CRM system and Mailchimp preferred.
• Experience with Canva, Adobe Creative Suite, including InDesign, Photoshop, Illustrator, or comparable design tools desirable.
• Ability to manage multiple projects, coordinate event details, conduct online research, maintain confidential information, and work collaboratively in a deadline-driven environment.

Travel:

• This position requires travel to other K&C office locations and occasional overnight travel for events.