Associate Manager, Performance Analytics - Food

Associate Manager, Performance Analytics - Food New York, United States Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject matter expert on media analytics tools and methodologies, representing WPP's best-in-class expertise within the client environment. You’ll be part of a WPP Unite team that believes in doing work that matters — for our clients, for people, and for the planet. Key Responsibilities Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies. Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders while maintaining WPP's analytical rigor. Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development. Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise where appropriate. Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP's thought leadership and innovation to Unilever. Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever's objectives. Partner with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods to Unilever's challenges. This role does not own data pipeline or model development, but facilitates these efforts for the client. Skills and Experience 3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role. Bachelor’s degree required, advanced degree a plus. Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred). Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations. Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments. Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client‑embedded team structure while adhering to agency processes. Proven ability to thrive in a dynamic, client‑facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives. Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers. Awareness of digital marketing measurement tools (MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms). Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr Socket.dev