Marketing Director

Job Description

Job Description

Marketing DirectorRichSmith Management | North Little Rock, ARAre you a creative marketing professional who thrives on building brands, driving engagement, and creating innovative campaigns? RichSmith Management is seeking a dynamic Marketing Director to lead the marketing strategy for our growing portfolio of multifamily apartment communities across multiple states.This is an exciting opportunity for a results-driven marketer who enjoys a mix of digital marketing, social media, photography, videography, branding, and event promotion. You'll have the opportunity to shape the public image of our communities while collaborating with property management teams to increase occupancy, strengthen brand awareness, and support company growth.Why Join RichSmith Management?RichSmith Management is an Equal Opportunity Employer offering a comprehensive benefits package for full-time employees, including:Health, Dental & Vision InsuranceFlexible Spending Accounts (FSA/HSA)401(k) Retirement PlanPaid Time Off & Paid HolidaysCareer growth opportunitiesCollaborative corporate environmentOpportunity to travel and showcase communities throughout our portfolioKey ResponsibilitiesAs the Marketing Director, you will:Develop and execute innovative marketing and advertising campaigns that drive leasing traffic and brand awareness.Manage the company's social media strategy across Facebook, Instagram, TikTok, YouTube, Pinterest, X (Twitter), Google, and emerging platforms.Create engaging digital content, including photography, video, Facebook Live, reels, and other multimedia marketing materials.Develop creative marketing collateral for apartment communities, corporate initiatives, events, and company websites.Monitor campaign performance and analyze results to improve marketing effectiveness.Stay current with industry trends, social media best practices, and emerging marketing technologies.Attend community events and produce live and on-site marketing content.Partner with Regional Directors, Community Managers, and corporate leadership to support leasing initiatives and community events.Assist with maintaining websites, online listings, and digital advertising platforms.Ensure consistent branding and messaging across all communities and marketing materials.Manage promotional materials and marketing inventory.Perform additional marketing projects and special assignments as needed.QualificationsRequired:Bachelor 's degree in Marketing or a related field.Minimum 2 years of professional marketing experience.Experience developing and managing social media campaigns.Portfolio showcasing marketing campaigns, graphic design, photography, video, or other creative work.Strong written and verbal communication skills.Excellent organizational, project management, and follow-through abilities.Advanced proficiency with Microsoft Office.Preferred:Multifamily property management or real estate marketing experience.Photography and videography experience.Experience with Facebook Live, short-form video, and video blogging.Experience using digital marketing platforms, analytics tools, and social media management software.Graphic design experience using Adobe Creative Suite or Canva.What We're Looking ForWe're looking for someone who is:Creative and innovativeSelf-motivated and highly organizedComfortable managing multiple projects simultaneouslyPassionate about branding and storytellingResults -oriented with strong analytical skillsComfortable collaborating with teams across multiple locationsWilling to travel to communities for events, photography, and marketing initiativesWork EnvironmentFull-time, in-office position based in North Little Rock, ArkansasTravel to apartment communities and company events requiredMust have reliable transportation and be insurableAbility to occasionally lift up to 20 pounds and walk apartment communities as neededJoin Our TeamIf you're ready to bring fresh ideas, create engaging content, and make a lasting impact on a growing property management company, we'd love to hear from you.Apply today and help shape the future of RichSmith Management's brand!