Salesforce Marketing Cloud Technical Architect

Job Description Summary: Focus Partners is seeking a strategic and hands-on Salesforce Marketing Cloud Technical Architect to join the new Marketing Technology team. This is an ideal opportunity for a technologist who enjoys balancing solution architecture and technical development to drive measurable business results.
Reporting directly to the SVP of Marketing Technology, this role will serve as the technical owner and subject matter expert for Salesforce Marketing Cloud, helping lead the transformation of an enterprise-grade Salesforce marketing ecosystem that includes Salesforce Marketing Cloud, Financial Services Cloud, and Data 360.

The successful candidate will partner with CRM and Digital Marketing to design marketing automation capabilities to enable client acquisition, client communications, content personalization, and relationship deepening throughout the client lifecycle. Longer term, the candidate will collaborate with leadership to design the roadmap to expand Salesforce Marketing Cloud to additional growth channels, business functions and business units.

Job Description:

Key Responsibilities

• Lead end-to-end design, architecture, and administration for the Salesforce Marketing Cloud ecosystem to drive marketing and business impact

• Establish design standards, best practices, and development guidelines for Salesforce Marketing Cloud to enable scalability, maintainability, security, and operational efficiency

• Collaborate with Marketing, Client Development and business stakeholders to design and implement solutions for client acquisition, lead generation, lead nurturing, marketing automation, journey orchestration, personalization, audience segmentation, campaign activation, and sales enablement

• Translate business goals and requirements into scalable technical designs, specifications, artifacts and LOE estimates

• Maintain and document technical processes and marketing automation procedures and provide guidance to Digital Marketing campaign managers

• Provide technical leadership and development for complex journeys, automations, integrations, and custom solutions for CloudPages, landing pages, and multi-step web forms

• Support end-to-end UAT, product releases and troubleshooting

• Collaborate with Salesforce CRM and Salesforce Data 360 architects and developers to design optimal integrations across the Salesforce ecosystem

• Partner with enterprise data teams to establish scalable data models and activation frameworks to support expansion of Snowflake and Salesforce Data 360 capabilities

• Define standards and processes for subscriber management, consent management, suppression strategies, and deliverability to ensure compliance with regulatory requirements and maintain sender reputation

• Iteratively improve Marketing Cloud data model and design reusable migration frameworks and integration patterns that support future acquisitions, business-unit and business-line expansion, and enterprise growth while minimizing technical debt

• Stay current on evolving Marketing Cloud capabilities and identify opportunities for product and feature expansion to support additional business needs and use cases

Qualifications

• Bachelor's degree in Computer Science, Information Systems or related field

• 7-10 years of hands-on technical experience with Salesforce Marketing Cloud, including architecture, solution design, configuration and integrations with Salesforce Sales Cloud or Financial Services Cloud

• Experience with administration and configuration of multiple Marketing Cloud business units, multi-org setup, package manager and AppExchange products

• Proven track record of successfully leading Salesforce Marketing Cloud implementations, migrations and/or expansions across multiple business units

• Experience with AMPscript, SQL, SSJS, JavaScript, HTML, CSS, JSON, and custom API integrations

• Experience developing custom CloudPages, landing pages, multi-page web forms, SFTP shares and automations

• Strong understanding of regulatory requirements for subscriber management, consent management and data privacy

• Strong communication, collaboration and problem-solving skills

• Demonstrated thought leadership and growth mindset to drive innovation

Preferred Qualifications

• Salesforce Marketing Cloud Developer Certification

• Salesforce Marketing Cloud Administrator Certification

• Salesforce Certified Marketing Cloud Consultant

• Salesforce Administrator Cerification

• Experience with Snowflake and/or CDPs for identity resolution and Client 360

• Experience with wealth management, financial services, fintech, banking, or professional services organizations

This position is an exemptposition. The annualized base pay range for this role is expected to be between $140,000 –$150,000base salary compensation range. Actual base pay may vary based on factors including, but not limited to, experience, subject matter expertise, geographic location where work will be performed, and the applicant’s skill set. The base pay is just one component of the total compensation package. Other rewards may include an annual cash bonus and a comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k). Please note that the job title is subject to change based on the selected candidate’s experience and education.

Focus is a leading financial services firm comprised of integrated wealth management, family office, and business management services. Blending deep expertise and expansive resources with a boutique, client-first fiduciary philosophy, Focus helps individuals, families, and institutions navigate complex financial situations with highly personalized solutions tailored to their unique needs. To learn more about Focus, visit or follow the company on LinkedIn .

EEO Statement : Focus is an equal opportunity employer and bases its employment decisions on the employee or candidate’s skillset, and without regard to an employee or candidate’s race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by local, state and/or federal law.

Focus complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on aiapply.co

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For Maryland Applicants: I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAP OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this shall be subject to criminal penalties and civil liability.

For Montana Applicants: If hired, the employment relationship is governed by the Wrongful Discharge from Employment Act. Mont. Code Ann. Section 39-2-901.

For Rhode Island Applicants: Focus is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island and is therefore covered by the state’s workers’ compensation law. If you willfully provide false information about your ability to perform the essential functions of the job, with or without reasonable accommodations, you may be barred from filing a claim under the provisions of the Workers’ Compensation Act of the State of Rhode Island if the false information is directly related to the personal injury that is the basis for the new claim for compensation. The Company complies fully with the Americans with Disabilities Act.