Search & AI Optimization Associate

Search & AI Optimization Associate

Boston, MA

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR's insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR's investments may include the activities of its sponsored funds and insurance subsidiaries.

We are seeking a performance and growth marketing Associate with deep expertise in search, content strategy, and conversion optimization to drive scalable digital growth. This role will lead acquisition across paid and organic search, while advancing KKR's visibility in emerging AI-driven discovery environments.

The role will partner closely with Marketing, Content, Web Product, and Analytics teams to develop and execute strategies across SEO, paid search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will be responsible for optimizing the full digital funnel from search visibility through conversion while leveraging data, experimentation, and modern AI-enabled capabilities.

We are looking for a strategic and hands on expert with strong analytical rigor, a deep understanding of search ecosystems, and a forward-looking perspective on how AI is transforming digital discovery and engagement.

Responsibilities

• Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.
• Own paid search (SEM/PPC) programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.
• Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.
• Advance Answer Engine Optimization (AEO) efforts to improve visibility in featured snippets, knowledge panels, and zero-click search experiences.
• Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot).
• Partner with content and editorial teams to develop and optimize high-quality, authoritative content aligned to search intent and AI retrieval.
• Drive content optimization initiatives to improve discoverability, engagement, and performance across digital channels.
• Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys.
• Collaborate with UX/UI and product teams to enhance digital experiences and improve conversion performance.
• Define KPIs and performance benchmarks across acquisition channels and optimization initiatives.
• Stay current on industry trends across search, AI, and digital marketing, and evaluate new opportunities for growth.
• Partner with external agencies and vendors to support execution and extend capabilities.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in digital acquisition, performance marketing, or growth marketing.
• Deep expertise in paid search platforms (Google Ads, Microsoft Ads) and performance optimization.
• Strong understanding of SEO, technical SEO, and content-driven organic growth strategies.
• Experience with conversion rate optimization, experimentation, and landing page optimization.
• Familiarity with AEO and emerging GEO/AI-driven search optimization approaches.
• Proficiency in Adobe Analytics, Google Search Console, SEMrush (or similar tools), and attribution platforms.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience managing budgets and optimizing ROI across channels.
• Ability to operate both strategically and tactically in a fast-paced environment.
• Strong collaboration and stakeholder management skills.

Preferred Qualifications

• MBA or advanced degree in Marketing, Business, or a related field.
• Experience with AI-powered search platforms and LLM optimization strategies.
• Background in financial services, asset management, or B2B marketing.
• Experience working in regulated environments with compliance requirements.
• Certifications in Google Ads or related platforms.

This is the expected annual base salary range for this Boston-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.

Base Salary Range

$90,000 - $140,000 USD

KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.

KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email View email address on click.appcast.io . Emails sent for unrelated issues, such as following up on an application, will not receive a response.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access because of your disability. You can request reasonable accommodations by sending an email to View email address on click.appcast.io. Only emails left for this purpose will be returned.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law.