Eastern Market Manager

Still Austin Eastern Market Manager

Still Austin is the first true grain-to-glass distillery to open in Austin since the end of Prohibition and one of the fastest-growing craft whiskey brands in the United States. Rooted in creativity, craftsmanship, and community, Still Austin is expanding nationally while continuing to build deep relationships with customers, distributors, and partners. As we scale, we remain committed to doing things the right way—never cutting corners, honoring the craft, and building a brand that people are proud to represent.

Position Summary

The Eastern Market Manager is responsible for driving Still Austin's performance and brand presence within Total Wine & More stores across the Eastern territory. This role serves as the primary brand ambassador and engagement leader within the channel, focusing on consumer education, in-store programming, staff training, merchandising excellence, and experiential activation.

Success in this role requires strong presentation skills, deep product knowledge, a passion for storytelling, and the ability to build authentic relationships with store teams and customers. The Market Manager plays a critical role in converting education and engagement into sustained sales growth and brand loyalty.

Success Profile

To be successful in this role, the Eastern Market Manager will:

• Serve as a visible, trusted, and enthusiastic brand evangelist within the Total Wine channel.
• Drive consumer trial and conversion through engaging in-store experiences.
• Build strong partnerships with Total Wine leadership and store teams.
• Establish Still Austin as a "must-recommend" brand among store associates.
• Execute consistent merchandising and display standards across the territory.
• Translate brand education into measurable sales impact.

Job Responsibilities

• Own Still Austin's in-store engagement strategy within assigned Total Wine locations.
• Plan, schedule, and execute interactive classroom trainings, tastings, and sales-floor activations.
• Deliver compelling brand education for Total Wine associates, managers, and leadership teams.
• Serve as the primary Still Austin brand ambassador within assigned stores.
• Drive consumer awareness through storytelling, guided tastings, and experiential programming.
• Ensure consistent execution of merchandising, displays, and point-of-sale materials.
• Partner with distributor and sales leadership to align programming with volume goals.
• Support new item launches, seasonal programs, and promotional initiatives.
• Collect and share field insights, customer feedback, and competitive intelligence.
• Represent Still Austin at key Total Wine events, festivals, and special activations.
• Ensure all activities comply with industry regulations and retailer policies.

Essential Duties

· Conduct regular store visits to execute tastings, trainings, and merchandising audits.

· Build strong working relationships with store managers, spirits buyers, and department leads.

· Maintain expert-level knowledge of Still Austin products, production methods, and brand story.

· Execute standardized education programs while adapting delivery to each audience.

· Monitor display compliance and shelf placement.

· Track and report engagement activity, training participation, and sales impact.

· Coordinate event logistics, inventory needs, and materials.

· Partner with marketing and sales teams on activation planning.

Qualifications

Required Qualifications

• Reside in Florida
• High school diploma or state-issued equivalency certificate.
• Bachelor's degree plus 3–5 years of beverage alcohol, retail, hospitality, or brand ambassador experience; OR
• High school diploma or equivalency plus 5+ years of relevant industry experience.
• Proven experience delivering engaging trainings, tastings, or consumer events.
• Strong presentation, facilitation, and storytelling skills.
• Valid driver's license with a safe driving record.
• Ability to travel extensively within assigned territory.
• Must be 21 years of age or older.
• Ability to obtain required liquor licenses as mandated by state or locality.
• Ability to see, taste, and smell whiskey as part of job duties.
• Availability to work nights and weekends as required.

Preferred Qualifications

• Experience working with Total Wine & More or large-format specialty retailers.
• Certified Spirits Specialist (CSS), Certified Bourbon Steward, or similar credential.
• Background in brand education, field marketing, or experiential marketing.
• Strong merchandising and visual presentation skills.
• Demonstrated ability to influence retail staff recommendations.
• Experience supporting product launches and promotional programs.
• Highly self-motivated, organized, and results-oriented.

Physical Requirements

This role requires the ability to:

• Travel frequently by car throughout assigned market.
• Stand and walk for extended periods during tastings and store visits.
• Lift and transport event materials and product samples (up to 40 lbs).
• Perform sensory evaluation of whiskey products.
• Communicate clearly in person, by phone, and in written formats.