New Leader Engagement Coordinator

New Leader Engagement Coordinator

The New Leader Engagement Coordinator is responsible for maintaining a strong customer focus while ensuring the successful onboarding, training, engagement, and retention of newly recruited Girl Scout troop leaders. This role develops and executes strategic initiatives that support new leaders from recruitment through launch, partnering closely with staff and volunteers to deliver a seamless end-to-end onboarding experience. The New Leader Engagement Coordinator collaborates extensively across cross-functional teams—including membership recruitment, member services, customer care, volunteer training, programs, marketing, and research and evaluation—to achieve retention goals and strengthen leader support. Through relationship building, program management, and data-informed strategies, this position empowers volunteers to reach more girls with greater impact and requires strong project management, customer service, analytical skills, and regular travel across the council's service area.

Core purpose of this role:

• Drive measurable improvements in new troop leader onboarding quality, speed to launch, and early-stage engagement.
• Increase new leader retention by designing and executing data-informed strategies that support long-term volunteer success.
• Enable Community Engagement Coordinators to recruit, onboard, and support new leaders more effectively through clear processes, tools, and partnerships.
• Strengthen volunteer capacity and confidence by building trusted relationships that empower leaders to deliver impactful Girl Scout experiences to more girls.
• Deliver a consistent, high-impact new leader experience by leading cross-functional collaboration and continuously optimizing programs, training, and support systems.

New Leader Onboarding & Engagement Strategy

• Develop and lead a cross-functional onboarding strategy for new troop leaders; train and support staff on processes and continuously refining based on feedback and outcomes.
• Collaborate with Mission Delivery leaders in developing and executing strategies to strengthen new leader recruitment, onboarding, and retention.
• Establish a structured mentoring plan to ensure new troop leaders are equipped to deliver the Girl Scout Leadership Experience.
• Provide management and oversight of the Girl Scout Experience Box Program to support new troop leaders.

Training, Education & Leader Readiness

• Partner with the Volunteer Learning (VOL) team to establish a consistent, sustainable training plan, ensuring continuity in gsLearn, effective promotion of training opportunities, and continuous improvement of training processes.
• Develop content and manage the New Leader Academy Facebook page to support engagement and communication.
• Collaborate with Programs and VOL teams to align and curate content shared through the New Leader Academy.
• Maintain up-to-date knowledge of national and council-level training, the National Program Portfolio, GSNETX programming opportunities, and product programs.
• Plan, facilitate, and execute both in-person and virtual events to engage and support new leaders.

Data, Analytics & Continuous Improvement

• Monitor and analyze Volunteer Toolkit usage among new leaders; develop engagement plans to increase adoption and regularly report KPI performance to GSNETX leadership.
• Analyze data and trends related to new troop leaders—including demographics and regional distribution—to inform recruitment and retention strategies in partnership with Data Analyst.
• Utilize data analytics and trend analysis to measure onboarding effectiveness and inform continuous improvement.
• Provide guidance and support to service unit teams on best practices for assisting new troop leaders.

Cross-Functional Collaboration & Program Integration

• Serve as a key collaborator with the Bilingual Membership Coordinators on the Starter Troop model, ensuring effective execution, optimization across areas, and a clearly defined conversion path to traditional troop experiences.
• Collaborate with Volunteer Support Team to ensure new troop leaders are successfully introduced and integrated into service unit operations where applicable.
• Partner with the Product Sales team to support and enhance the first-year leader experience in the Fall Product and Cookie Programs, providing insights and data to inform strategy.
• Provide oversight of new leader orientations conducted by the Volunteer Support team to ensure consistency and quality.

Communication, Customer Experience & Operations

• Develop milestone-based communications, including automated emails and targeted updates, to guide and support new leaders through each stage of their first year.
• Deliver exceptional internal and external customer service in support of GSNETX organizational goals.
• Build strong relationships with volunteers and stakeholders through effective customer service and communication.
• Collaborate with supervisor to prioritize responsibilities and focus efforts for maximum organizational impact.
• Manage budgets and operational expenses related to new leader engagement initiatives.
• Develop and implement strategies focused on the retention of new troop leaders.

Qualifications

KNOWLEDGE, SKILLS & ABILITIES (KSAs)

Knowledge:

• Girl Scout value proposition and how to communicate it effectively.
• Understanding of community demographics, school systems, and cultural nuances.
• Data literacy—ability to interpret dashboards, trends, and area insights.

Skills:

• Exceptional relationship-building and communication skills.
• Excellent organizational skills, including time management and prioritization abilities.
• Proficiency in Salesforce, Looker, Excel, Outlook, and virtual meeting software.
• Strong customer service, communication, and interpersonal skills.

Abilities:

• Learn quickly, iterate, and adjust strategy with resilience.
• Collaborate and solve problems cross-functionally.
• Some evenings and weekends are required.
• Demonstrated facilitation and presentation skills for both in-person and virtual audiences.
• Enthusiasm for empowering others and supporting volunteer success.

Minimum Requirements:

• Bachelor's degree in education, nonprofit management, business, social sciences, or a related field OR an equivalent combination of education and relevant professional experience.
• Minimum of 5 years of progressively responsible experience in volunteer engagement, member services, program management, training, customer experience, or a related field.
• At least 2 years of experience leading or coordinating cross-functional initiatives, teams, or programs.
• Demonstrated experience designing and implementing onboarding, training, or engagement programs for volunteers, members, or customers.
• Experience using data and performance metrics to inform strategy, improve processes, and measure outcomes.
• Proven ability to build strong relationships with volunteers, staff, and community stakeholders.
• Experience collaborating across departments in a matrixed or nonprofit environment.
• Comfort with CRM systems, learning platforms, dashboards, and Microsoft Office or equivalent tools.
• Valid driver's license and ability to travel within assigned geographic area.
• Willingness to work a flexible schedule including evenings and weekends.
• An equivalent combination of education and relevant experience will be considered.
• Demonstrates and promotes a climate of courtesy, respect, and professionalism to coworkers, the volunteers served by this council, and others with whom her/his position puts her/him in contact.
• Adheres to the GSNETX's equal opportunity and non-discrimination policies, which ensure that there will be no discrimination based on race, color, ethnicity, sex, creed, national origin, socioeconomic status, disability, or age.
• Once hired, must hold membership in the Girl Scout organization and subscribe to the tenets of the Girl Scout Promise and Law.
• Attendance is an essential job requirement defined as having regular, consistent, reliable, punctual and predictable attendance including the ability to work regular hours and shifts, before and after hours, and on weekends, when required.
• Complete and pass a background check.

Our organization's cultural values:

• We are relevant.
• We strive for equity.
• We put our stakeholders first.
• We collaborate to get the best results.
• We own our work.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to speak or hear. The employee frequently