Senior Product Manager, Shop Ads Platform - San Jose

Responsibilities The Global Monetization Product and Technology-Ads Interface and Platform-Product team is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform. The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. We aim to achieve this by developing advertiser-facing experiences that address the unique needs of each commerce vertical. Own product modules related to Shop Ads reporting, advertiser onboarding, and customer experience optimization within TikTok Ads Manager. Improve advertisers’ end-to-end experience from first-time setup, campaign understanding, performance review, to ongoing optimization. Design and iterate reporting experiences that help advertisers better understand campaign performance, diagnose issues, and identify actionable next steps. Optimize onboarding flows, guidance, education, and in-product recommendations to help advertisers start using Shop Ads more efficiently. Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans. Work closely with design, engineering, data science, operations, sales, and marketing teams to deliver product improvements with quality and efficiency. Use customer feedback, user research, funnel data, and product metrics to identify experience gaps and prioritize iteration opportunities. Track key metrics such as onboarding completion, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior. Support roadmap planning by providing structured analysis, product proposals, competitive research, and data-backed recommendations. Qualifications Minimum Qualifications: Bachelor's degree or above; 3+ years of experience in commercial products is highly preferred. Ability to continuously optimize ad delivery strategies and product capabilities, enhance user and client experiences, and rapidly iterate/trial-and-error to deliver optimal solutions. Strong logical thinking, excellent business acumen, and a fast learner. Highly sensitive to customer experience, with a proven track record of driving product growth from 1 to 10, and possessing fundamental operational thinking. Possess a big-picture mindset and independent thinking skills; able to flexibly adjust strategies in complex environments to ensure smooth project progression; resilient, with a positive and optimistic attitude toward work. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information The base salary range for this position in the selected city is $185600 - $311600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. #J-18808-Ljbffr TikTok