Marketing Manager

DescriptionPlease note that this posting is for a contract assignment and is not a full-time employment opportunity with Amazon. Candidates selected for roles will be employed as contract workers through Amazon's approved 3rd party Direct Source provider for the duration of the specified project and will not be an employee of Amazon.This role is fully on site located out of any of these Amazon offices: Phoenix, Seattle, SF, NYC, or DCPart of the AWS Marketing Events, Sports Marketing, and Sponsorship organization, Global Sponsorships and Business Development creates strategic, ROI-generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The sponsorship program has four goals:Engage customers with quality sponsor-developed content, education, and networking that enriches the attendee experience and demonstrates the value of our AWS Partner communityDeliver sponsoring partners ROI through shared leads, pipeline acceleration, executive relationship building, and thought leadership that transforms customer engagement into business resultsOptimize revenue cost recovery for AWS Marketing, with sponsorshipAlign to the AWS Partner Organization business by curating a partner composition that supports APO's strategic priorities — including co-sell motions, competency development, and the acceleration of workload growth — ensuring our sponsorship program reinforces the partner flywheel that drives AWS commercial outcomesWe design sponsorship programs with equal focus on our four goals, creating a compounding value exchange for three distinct stakeholder groups: the customer, the AWS Partner, and AWS. AWS Marketing events with sponsorship programs include re:Invent, Global and Public Sector Summits, industry events, third-party events, executive marketing events, and field programs.The Demand Generation function within the Global Sponsorship team is responsible for driving awareness, leads, and revenue for sponsorship programs through integrated multi-channel campaigns that reach 600K+ partners globally.Job Responsibilities• Serve as the primary point of contact and single-threaded owner for all demand generation projects, managing relationships with leadership and key stakeholders and prioritizing business needs with their guidance.• Oversee and manage a team of contingent workers (yellow badges) including email operations, reporting analyst, and copywriter, providing direction, removing blockers, and ensuring quality output.• Serve as the final approver and reviewer of all demand generation deliverables before they go to market, ensuring quality, accuracy, and alignment with campaign goals.• Working with the campaign operations manager who will execute email campaigns, ensuring alignment with broader demand generation timelines and goals.• Drive end-to-end project management for multi-channel demand generation campaigns (email, web, social, sales materials) supporting AWS Global Sponsorships across re:Invent, Global Summits, Industry Events, and Cloud and AI Days.• Maintain and run existing operating mechanisms including Airtable DG planning, editorial calendars, renewal rate dashboards, and reporting cadences to keep campaigns on track.• Run weekly team syncs and 1:1s with team members, two agencies, and join cross-functional coordination meetings with program leads.• Work with the reporting analyst to measure, analyze, and deliver campaign performance reports, wrap-up reports, renewal rate dashboards, and weekly/monthly performance updates to leadership.• Identify and escalate risks and drive resolution to ensure seamless campaign delivery and team productivity.Basic Qualifications• 5+ years of professional non-internship marketing and demand generation experience• 3+ years of experience managing cross-functional projects or programs with multiple stakeholders• Experience with demand generation campaign operations and email marketing execution• Experience managing or overseeing contingent workers, vendors, or matrixed team members• Experience using data and metrics to drive improvements and report on campaign performance• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion• Experience utilizing marketing systems and tools including email platforms, web analytics, and CRM (Marketo, Tableau, Salesforce) for demand generation• Strong project management skills with ability to manage complex timelines across multiple workstreams simultaneously• Excellent written and verbal communication skills with ability to provide clear stakeholder updates• Experience in B2B technology marketing, cloud services, or sponsorship/partnership marketing• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs• Familiarity with Airtable and project tracking toolsPreferred Qualifications• Experience managing distributed teams across multiple time zones and regions• Experience developing and executing campaigns across a multitude of time zones and languages• PMP, PgMP, or similar project management certification• Familiarity with SharePoint, WorkDocs, or similar document management and collaboration platforms• Experience managing external agency relationships, including running regular syncs, aligning on deliverables, and holding agencies accountable to timelines and quality standards• Demonstrated experience communicating project status, risks, and recommendationsThis posting is for a contract assignment with Tundra Technical Solutions to provide services to Amazon.