Specialty Care Patient Engagement Go-To-Market Excellence Director

Specialty Care Patient Engagement helps patients and caregivers understand their disease, have informed conversations with their healthcare providers about treatment options, and stay appropriately on therapy. This means engaging patients as appropriate throughout their treatment journey — from diagnosis and treatment initiation through ongoing management — with support tailored to what they need at each stage. Patient Engagement supports patients across Sickle Cell Disease, Alopecia Areata, ATTR-CM, Immunoglobulin (Ig) therapies, and Hemophilia, conditions that carry distinct clinical, emotional, and access challenges. This role sits at the intersection of patient needs and commercial strategy, with the opportunity to raise the bar for how patients are supported across specialty care Why This Role Matters Go-To-Market (GTM) Excellence is the connective tissue ensuring Patient Engagement strategy is aligned with brand strategy and translates into effective execution — and that execution data flows back to refine strategy over time. In partnership with Marketing and other functions, this role ensures the team has the right processes, tools, playbooks, and governance to execute with excellence, and continuously evolves those capabilities to keep pace with patient needs. This person will work cross-functionally with Marketing, Patient Solutions leadership, Patient Solutions Enablement, Legal, Compliance, and other functions to operationalize strategy into scalable, compliant, and measurable Patient Engagement execution — including the go-to-market and launch plans that stand-up new patient engagement models and programs, and accelerate or evolve existing ones to better meet patient needs. This role will report to the Specialty Care Patient Solutions and Engagement Strategy and Enablement Lead. Key Responsibilities Strategy Translation & Go-To-Market Planning Partner with Patient Engagement leadership and brand/marketing leads to translate strategy into actionable go-to-market plans, including segmentation, targeting, channel mix, field execution, and program sequencing Build go-to-market plans that both launch new Patient Engagement programs and capabilities and evolve or accelerate existing ones, including timelines, milestones, and cross-functional readiness criteria Tailor GTM frameworks to each phase of the program lifecycle (pre-launch, launch, growth, maturity), driving the cross-functional action items and deliverables required for field execution Content Operations, Marketing Partnership & Review Committee (RC) Work with Marketing to develop, evolve, and maintain appropriate internal and customer- and patient-facing resources, including SOPs, call guides, guardrails, training materials, and patient education collateral Represent Patient Engagement in the Review Committee (RC)/MLR process, partnering with Marketing to clearly present resources, their intended use, and the supporting rationale needed to accelerate review Submit resources for Review Committee (RC) review as needed, ensuring materials are complete and positioned for efficient approval Partner with Legal and Compliance to obtain necessary permissions and to develop, approve, and maintain SOPs, call guides, guardrails, and supporting documentation Ensure approved resources are properly loaded, tagged, and available across content and resource platforms (e.g., the Amplify platform/Centris) and confirm materials are current, findable, and ready for field and patient-facing use Targeting & Segmentation Own or co-own the development of customer/account and patient population targeting models in partnership with IIS, Enablement and Patient Engagement Leadership Work with the Enablement team and Marketing to build and maintain segmentation and tiering criteria (e.g., Tier 1/2/3 HCPs, patient support needs) to prioritize field engagement Ensure targeting stays aligned with approved indications and compliance guardrails Channel & Field Execution Lead core operational work including territory mapping, workload analysis and alignment recommendations Design territory alignment, call planning, and multichannel engagement models (field, digital, patient support, peer-to-peer) Monitor field force effectiveness and ensure patient-facing teams are equipped with the right approved tools and materials Accelerate and streamline ways of working between Patient Engagement field roles and other customer-facing teams (Sales, KADs, Medical, Access and Reimbursement etc.) to close coordination gaps and improve the end-to-end customer and patient experience Support meeting planning, including Year Beginning, Mid-Year and POA meetings Analytics & Performance Management Serve as a strategic thought partner with the Patient Solutions Enablement team, IIS, and other enablement roles on KPIs, metrics, reporting dashboards, field technology, and related tools, ensuring they are fit for purpose and consistently defined Partner with IIS and enablement teams to shape dashboard and reporting requirements that track targeting effectiveness, channel performance, and program productivity Deliver regular insights to Patient Engagement Leadership and marketing, recommending strategy or execution adjustments based on performance data Partner with the Patient Solutions Enablement team to translate execution into a clear strategic narrative for leadership and brand marketing — connecting performance against strategy, tactics, and KPIs Cross-Functional Governance & Enablement Partner with GCET to develop Patient Engagement team competencies and equip leaders to coach effectively against them Serve as a key liaison across Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other functions to ensure aligned, compliant, and efficient GTM execution Create internal training resources and partner with Marketing and Training to ensure effective pull-through of tactical plans Support training and enablement to ensure Patient Engagement field teams understand and adopt GTM tools and processes Update and maintain Patient Engagement scope and guiding principles to reflect role evolution and ongoing alignment across Patient Engagement leadership, Marketing, Legal, and Compliance Qualifications Must-Have 8 + years of combined pharmaceutical experience across consumer marketing, operations, and strategy, with a demonstrated track record of leadership and high performance Experience leading others in a matrix organization, with the ability to manage direct and indirect reports with authority Ability to influence key stakeholders internally and externally, with proven executive communication skills and leadership qualities Forward-looking and results-oriented, with effective planning, prioritization, and organizational project skills Strong, proven project management skills, demonstrating the ability to deliver multiple time-horizon-focused projects simultaneously in the short term and long term Track record of leading and managing complex programs and teams to deliver improved outcomes Strong strategic skills, including effectiveness in identifying and addressing major strategic challenges (e.g., shifting market environment) and the ability to balance short-term needs with long-term vision Strong interpersonal skills, as well as excellent written, verbal communication, and presentation skills to address leadership and external audiences Good judgment and high ethics are a must What Success Looks Like Meeting or exceeding key Patient Engagement KPIs and measurements of success Faster, more predictable MLR/RC review cycles with fewer bottlenecks and faster approvals of internal and external resources Well-executed go-to-market and launch plans for Patient Engagement programs and models Targeting models that measurably improve field and program productivity Clear, data-backed feedback loops between field execution and Patient Engagement/brand strategy Strong adoption of GTM tools and processes across commercial and Patient Engagement teams Other Job Details Last Date to Apply: October 7, 2026 Non-Standard Work Requirements: 25% Travel The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview. Relocation assistance may be available based on business needs and/or eligibility. Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email View email address on click.appcast.io. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers. Mkt & Sales/Commercial Bus Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We’re looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place. #J-18808-Ljbffr Pfizer