Lead Creative (Social Media)

Clubhouse Stays is a hospitality brand within TBROS Group. We turn exceptional private homes into private country clubs: the features of a club, with the privacy of a house. Launched in 2026, our collection has seven clubs across Clearwater and Bradenton, FL, Asheville, NC, and San Antonio and Austin, TX. Every club is built on four pillars: thoughtful, quietly luxurious design; grounds made for play, with courts, pools and fire pits; real hospitality from our Club Concierge before and during every stay; and a community of families and friends who come back year after year. Guests book directly with us, so our social channels are where most people first meet the club. We’re building the kind of trips people talk about for years, and we need content that makes people want to be there. Position Summary Are you obsessed with viral content? Do you live and breathe social media trends, pop culture, and data-driven creativity? Clubhouse Stays is looking for a Lead Creative (Social Media) who understands what makes content take off online and is excited to bring fresh ideas, test new concepts, and push creative boundaries. This full-time, remote role reports directly to the founder and offers flexible, async-friendly hours. You'll spend your days researching trends and viral formats, primarily on Instagram, turning creative ideas into engaging hooks, captions, and edits, and testing different approaches to see what resonates. Using performance data, you'll identify what works, refine strategies, and help create content that stands out. The ideal candidate is a natural collaborator who brings creativity, enthusiasm, and fresh perspectives to every brainstorm. What You'll Do Virality Research: Constantly research and analyze trends, formats, and viral hooks (mostly Instagram) Performance Analysis: Study analytics (retention, watch time, engagement drop-off, etc.) and identify what works and why Content Testing: Develop and test multiple iterations of the same concept to refine what makes people stop scrolling Creative Collaboration: Work closely with the founder to brainstorm and refine ideas into content that drives performance On-Screen/Script Contribution: Support video creation through hooks, captions, on-screen copy, and edits Trend Mapping: Stay ahead of meme culture, audio trends, formats, and emerging pop culture moments, especially within the U.S. market Required Qualifications Fluent in CapCut or Premiere (basic editing, text placement, effects) Strong understanding of social metrics: retention, watch time, click-throughs, and engagement Portfolio or social accounts showing content you've created or helped ideate Strong grasp of American culture and Gen Z/Millennial humor Preferred Qualifications Experience creating content for travel, hospitality, or lifestyle brands Track record of viral or high-performing content Experience in iterative, fast-paced testing environments US-based, ideally Miami (but open to candidates anywhere, including internationally) Compensation, Benefits & More Compensation: $48,000–$60,000 annually Benefits: Paid time off such as PTO, sick days, and vacation days Schedule: Flexible hours, async-friendly Job Type: Full-time Location: Remote. Open to candidates anywhere, including internationally #J-18808-Ljbffr Better Talent