Brand Manager

Developing and implementing a multi-year strategic business plan for your brand that is anchored in the US lead market while enabling scalable growth across North America, EMEA, LATAM, and APAC. Launching new products and building comprehensive go-to-market plans, including pricing and merchandising strategies, that can be adapted across priority global markets. Contributing insights on business case inputs for the longer-term innovation pipeline, including opportunities to support OUS deployment and market-specific needs. Crafting globally consistent, locally adaptable marketing communications (e.g. Sampling, Healthcare Professionals, Consumer Promotions planning, Budget management, R&D claims, etc) and impactful media plans with external agency partners, the Content & Communications team, regional partners, and the Megabrand team. Diagnosing and analyzing business performance across the US lead market and key global markets to ensure sufficient new product tracking and post-campaign reporting to inform activation planning. Partnering with Consumer Business Intelligence partners to uncover category, competitor, consumer, and retail customer insights across priority markets that drive business recommendations. Own workflow for foundational display artwork and claims approval process, ensuring materials support US execution while considering requirements for EMEA, LATAM, APAC, and other OUS markets, as well as partner with team on forecasting inputs. Collaborating with cross-functional partners including Customer Strategy, Innovation, Sales, Finance, Regulatory, Legal, Global, Supply Chain, Demand Planning, regional market teams, and the OUS deployment lead to coordinate team activities/projects and attain short- and long-term sales and profit commitments. #J-18808-Ljbffr