GTM Marketer

GTM Marketer This role is open to candidates based in LATAM, Africa, and Eastern Europe. Candidates must be available to work during U.S. business hours aligned with the client's time zone. Our client is an established eCommerce business specializing in renewed educational technology, serving consumers through online marketplaces and selling directly to schools and districts. With a growing B2B channel, the company is focused on building a scalable lead generation engine to support continued growth. The company operates with a lean, AI-forward team that values ownership, initiative, and customer care. Role Overview The GTM Marketer will own and scale the company's lead generation engine, with high-volume cold email as the primary priority. This role combines outbound prospecting, Google Ads, HubSpot automation, and AI-powered workflows to generate qualified leads and improve their progression through the sales pipeline. The ideal candidate has proven experience managing large-scale outbound campaigns, optimizing paid acquisition, and building automated marketing processes. This is a hands-on role requiring independent execution, problem-solving, and direct collaboration with the CEO and Head of Operations. Location Fully Remote (Work from Home) | 9:00 AM - 5:00 PM PST Key Responsibilities Cold Email & Outbound Lead Generation Own and execute high-volume cold email campaigns exceeding 100,000 emails per month. Manage and optimize outbound email platforms, including Instantly and Scaledmail, with the possibility of transitioning to SmartLead. Monitor email deliverability, inbox placement, reply rates, and overall campaign performance. Maintain effective email infrastructure, authentication, and deliverability practices. Build targeted prospect lists using Apollo, Clay, scraping tools, and data enrichment workflows. Use Claude and other AI tools to support email copywriting, sequencing, list preparation, and quality assurance. Identify underperforming campaigns and implement improvements to increase qualified responses. Google Ads & Paid Acquisition Manage Google Ads campaigns with monthly budgets averaging approximately $10,000 and increasing to $30,000 during peak seasons. Build and optimize targeted advertising campaigns focused on generating qualified leads. Monitor return on ad spend (ROAS) and campaign performance. Adjust targeting, budgets, and advertising creative based on performance results. HubSpot Workflows & Lifecycle Automation Build and maintain HubSpot workflows that support lead progression through the sales pipeline. Manage nurture sequences, automated email campaigns, and lifecycle triggers. Maintain organized and reliable handoffs between marketing and sales. Identify opportunities to improve lead nurturing and follow-up processes through automation. AI Agents & Process Automation Build AI agents and automated capabilities within HubSpot and the broader marketing technology stack. Automate quote generation and other repeatable operational processes. Develop AI phone agents to support speed-to-lead and general inquiries. Identify opportunities to reduce manual work and improve responsiveness through AI-driven workflows. Direct Mail & SEO Incorporate physical direct mail into marketing campaigns when it can improve results. Support organic visibility through content development, on-page SEO, and authority-building initiatives. Dashboards, Reporting & Performance Optimization Maintain and expand existing dashboards to ensure performance information remains accurate and current. Prepare weekly reports covering campaign performance and lead generation results. Analyze performance data to identify bottlenecks and improvement opportunities. Use reporting insights to prioritize initiatives and guide ongoing marketing decisions. Qualifications Experience Proven experience managing cold email campaigns at a volume of 100,000+ emails per month, with measurable deliverability and response results. Hands-on experience building prospect lists using Apollo, Clay, scraping tools, and enrichment workflows. Demonstrated experience managing Google Ads campaigns with measurable ROAS results. Experience building HubSpot workflows, nurture campaigns, and automated email sequences. Practical experience using AI tools and developing AI agents or workflow automations. Skills Strong knowledge of cold email infrastructure, deliverability, authentication, copywriting, and sequencing. Ability to diagnose underperforming outbound campaigns and implement structured improvements. Proficiency with outbound prospecting platforms such as Instantly, Scaledmail, or SmartLead. Ability to build and enrich targeted prospect lists using Apollo, Clay, and scraping tools. Strong understanding of Google Ads optimization, budget management, and ROAS performance. Ability to connect outbound prospecting, paid advertising, CRM workflows, and automation into a coordinated lead generation system. Strong analytical skills and ability to interpret campaign dashboards and performance metrics. Ability to develop and implement AI-powered workflows that improve marketing and operational efficiency. Ability to independently identify problems, recommend solutions, and execute improvements. Strong organizational skills and ability to manage multiple marketing initiatives in a fast-moving environment. Proactive, ownership-driven approach to achieving measurable results. Ability to collaborate directly with leadership and communicate recommendations supported by data. Preferred Skills Strong design and creative judgment. What Success Looks Like A consistent and growing volume of qualified leads supports the B2B sales team. Cold email campaigns maintain healthy deliverability and generate meaningful responses. Google Ads campaigns consistently meet agreed ROAS expectations. HubSpot workflows reliably nurture leads and support timely sales follow-up. AI agents and automations reduce manual work and improve response times. Performance dashboards remain accurate and current, supported by clear weekly reporting. Issues affecting lead generation performance are proactively identified and resolved. Opportunity The GTM Marketer will have the opportunity to take ownership of lead generation within a profitable, growing eCommerce business, working directly with the CEO and Head of Operations to build and improve a scalable acquisition engine. This long-term role offers significant autonomy, a dedicated marketing budget, opportunities to experiment with AI and automation, and performance-based incentives tied to jointly established goals. Scale Army