Partner Communications Manager, Digital Specialist

Partner Communications Manager, Digital Specialist

Sunnyvale, California, United States Marketing

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.The Partner Communications Manager, Digital Specialist plays a vital role in shaping how Apple shows up within our Partners' (indirect channel) digital environments. Partners' digital platforms are essential to their commercial success and this role requires deep comprehension of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role drives how all the partners’ digital touchpoints maximize the impact of Apple product presentation and deliver the most compelling product stories.

Description

This role is responsible for driving marketing innovation and raises the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. This includes driving innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.

Responsibilities

• Work across the organization to understand both macro and comms trends for Apple product and services. Synthesize findings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners.
• Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights.
• Collaborate extensively across many teams, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB's and Enterprise Resellers, Media Content Providers and more.
• Inspire and contribute to the large global network of Partner Communications Managers, sharing standard processes, takeaways, and case studies.
• Travel may be required 3-4 times per year.

Minimum Qualifications

• 10+ years in marketing communications and brand communications - from strategy to execution
• Account management experience and/or strategy at a digital advertising agency or in-house digital marketing communications for a global brand
• Experience with digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) in delivering a compelling product experience throughout the customer journey

Preferred Qualifications

• Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external collaborators to drive the work forward
• Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities
• Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans
• Able to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks
• Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead
• Confidently build rapport, credibility and influence across multiple partners in a highly matrix'd organization
• Experience in understanding business and product strategy and consumer insights, to build a scalable communications strategy for partners

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $186,300 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Apple accepts applications to this posting on an ongoing basis.