Social Media Specialist

Social Media Specialist

The Social Media Specialist plans, prepares, and develops social media content to support and enhance the public awareness of It Is Written and build relationships with viewers, listeners, and supporters. In addition, this position will help develop strategies to enhance the effectiveness of social media content, distribution, and engagement. The ideal candidate will have experience in social media and digital communication with a high attention to detail. It is crucial that this position supports the mission and values of It Is Written by exemplifying the values and beliefs of the Seventh-day Adventist Church in all interactions.

Authority & Accountability:

Authority as delegated by and accountable to the Director of Marketing and Development in accordance with It Is Written's policies and objectives.

Essential Position Functions:

• Develop and maintain a dynamic social media strategy for It Is Written.
• Research and recommend enhancements for improving digital marketing efforts related to social media.
• Plan social media content tailored to specific platforms to support and enhance It Is Written's mission and vision.
• Assist in the ideating, creating, and editing of engaging content suited to each social media platform in partnership with the Media Production team.
• Perform the scheduling and posting of content.
• Gather and organize social media statistics and compile actionable reports, providing insights and data to optimize content performance.
• Strategize and recommend marketing plans for advertising dollars in targeted social media campaigns.
• Monitor social media posts, analyze channel trends, evaluate the results of social media campaigns, and identify new opportunities for outreach and viewer engagement.
• Build a community of followers and strengthen interaction with the public.
• Ensure brand consistency across all platforms.
• Collaborate with the Development department to integrate social media engagement with donor management to grow supporters for the ministry.
• Stay current with the latest social media trends and implement best practices.
• Be available to meet in person for Marketing team meetings, project meetings, and in collaboration with team members from other departments.
• Fulfill other related responsibilities and duties as assigned.

Position Specifications:

• Qualifications, Scope, and Complexity of Duties:
• Education: A high school diploma or equivalent is required. A bachelor's degree in marketing, communications, media production, or a related field is preferred.
• Experience: Two (2) years of relevant experience with creating and managing content on social media platforms is required.
• Membership and Mission: Embrace the mission and values of It Is Written and be a member in good standing of the Seventh-day Adventist Church.
• Skills, scope, and complexity of duties:
• Proficient in the use of online social media platforms, computer tools for the creation and editing of content (such as Adobe Creative Suite and Opus Pro), and general computer programs like Microsoft Office Suite and/or Google Suite.
• Possesses an in-depth understanding of the digital environment and the trends, algorithms, and analytics that affect social media engagement.
• Knowledgeable of the unique design principles of social media content.
• Ability to create, edit, and tailor messages and content to each social media platform to maximize effectiveness.
• Possesses strong writing and editing skills, with a command of the English language and proper use of grammar.
• Demonstrates strong project management skills, time management abilities, and a keen eye for accuracy and attention to detail.
• Demonstrates strong interpersonal and communication skills.
• Ability to work independently and assume responsibility within the essential position functions.
• Ability to competently compose and express ideas and thoughts reflective of the values of It Is Written.
• Be highly motivated and able to work effectively in both an independent and team role.
• Must be empathetic toward others and possess a positive, service-oriented attitude.
• Maintains a close relationship with Jesus Christ and sets a positive example for others.
• Able to exhibit Christ-like behavior in daily tasks, collaborative projects, and under stress.

Interpersonal Relationships:

• At It Is Written:
• President
• Manager/Treasurer
• Director of Marketing and Development
• General office staff
• Outside of It Is Written:
• It Is Written donors, vendors, contractors, guests, and volunteers

Working Conditions:

• • General working conditions of an office.
  • Occasional moderate to high stress levels due to meeting critical deadlines.
  • Prolonged sitting, computer viewing, and repetitive motion from keyboard and mouse use.
  • Physical requirements: requires standing, walking, time at a desk, and reaching.
  • Occasional travel may be required for creating social media content.
• • Hourly, 38 regular hours per week.
  • May occasionally require variable hours and weekend work.
  • No special clothing or safety gear is required.
  • Business casual attire is required.