Field Sales/ Brand Ambassador

Job Description

Job Description

TERRITORY SALES REPRESENTATIVE Brad Halling American Whiskey Ko. (BHAWK) · MYRTLE BEACH, SOUTH CAROLINA Part-time · $20.00/hour + commission · 20-30 hrs per week

TERRITORY SALES REPRESENTATIVE

Brad Halling American Whiskey Ko. (BHAWK) · South Carolina Part‐time · $20.00/hour + commission · 30 hours per week

Our Story

In 1993, during the Battle of Mogadishu—later depicted in Black Hawk Down—Army Special Operations Soldier Brad Halling manned the mini‐gun of helicopter Super 62, providing covering fire for his teammates. Brad was struck by a rocket‐propelled grenade that took his left leg above the knee. He survived, recovered, and went on to serve as a Sergeant Major in the United States Army, becoming the first above‐knee amputee to serve through full military retirement.

Brad Halling American Whiskey Ko., BHAWK for short, is his expression of gratitude for that extraordinary service—and for the extraordinary service of every person who has answered the call. Through our flagship Sergeant’s Valor whiskeys and our Madam Colonel premium spirits portfolio, we Raise the American Spirit by honoring those who served, those who lead, and those who sacrifice.

We are not just selling bottles. We are delivering a story into every room we walk into.

The Role

We are seeking a part‐time Territory Sales Representative to grow the BHAWK brand throughout South Carolina.

This is a professional field‐sales role. You will build real relationships with liquor store owners, managers, bar teams, and restaurant operators. You will represent two award‐winning spirits brands Sergeant’s Valor and Madam Colonel in a market that is ready for authentic storytelling, premium products, and a mission‐driven portfolio.

BHAWK has early traction in the Carolinas. The right person inherits momentum and builds on it.

What You Will Do

Retail Store Engagement

• Visit liquor stores throughout the territory to introduce the BHAWK portfolio.
• Share the brand story confidently and professionally.
• Present product samples in compliance with South Carolina regulations. (SC does not allow in‐store tastings seven days a week; tastings must follow state rules and store policies.)
• Secure placements, build reorder momentum, and maintain consistent follow‐through.

Field Marketing Events

• Identify, schedule, and execute brand‐building events such as festivals, community gatherings, charity functions, and public activations.
• Arrive prepared, polished, and ready to engage every consumer.
• Treat every interaction as a potential on‐premise or retail lead.

On‐Premise Account Development

• Conduct 8–10 bar and restaurant visits per week .
• Build relationships with managers, beverage directors, and bartenders.
• Follow up persistently—accounts that hear from you again reorder, and reorders grow brands.

Brand Education

• Lead staff trainings at bars and restaurants.
• Teach product knowledge, cocktail applications, and the Sergeant’s Valor and Madam Colonel stories.
• Staff who understand the brand sell it; staff who love it champion it.

Weekly Reporting

• Submit a structured weekly recap covering:
• • Account visits
  • Placements & reorders
  • Pipeline status
  • Wins & challenges
  • Hours & mileage
  • Resource needs
• Light format, consistent cadence, every week.

Schedule Commitment — Please Read Before Applying

This role requires reliable availability during key selling windows:

• Weekday/Saturday daytime hours for on‐premise visits (flexible within business hours)

Total weekly commitment: approximately 30 hours , including travel and reporting.

If you cannot consistently commit to Thursdays, Fridays, and Saturdays, this role is not the right fit. We respect your time and ask that you respect ours.

Compensation & Benefits

• $20.00/hour
• Commission on placements, reorders, and new account acquisitions
• Fuel reimbursement for territory travel
• Paid training
• 401(k) available
• Employee discount on BHAWK merchandise
• Opportunities for advancement this role is a starting point, not a ceiling. It can grow into a full‐time salaried position.

Who You Are

You may come from hospitality, spirits sales, retail management, the military community, or somewhere else entirely. What matters is who you are, not where you’ve been.

You are someone for whom the BHAWK story means something. If you feel it when you read it, that is the most important qualification.

You also bring:

• Comfort in bar, restaurant, and retail environments
• Strong self‐direction and independence
• Reliability and professionalism
• Clear, confident communication
• Working knowledge of spirits: bourbon, rye, gin, vodka, cream liqueurs
• Physical capability to lift cases, set up events, and stand for extended periods
• Valid driver’s license and reliable personal vehicle
• Willingness to learn South Carolina liquor laws and compliance requirements

About Our Brands

Sergeant’s Valor

Award‐winning premium whiskey portfolio: Select Bourbon and Select Rye, both Gold Medal winners at USA Spirits Ratings, with Select Rye named Rye Whiskey of the Year . Each expression is hand‐selected and purpose‐driven, honoring those with the valor to serve.

Madam Colonel

Premium spirits dedicated to honoring those with the will to achieve. The portfolio includes Gin, Vodka, and our fastest‐growing expression, Pistachio Bourbon Cream, a show‐stopper that opens doors in accounts where whiskey isn’t the primary focus.

Two brands. One mission. Every bottle carries a story worth telling.

To Apply

Submit your resume and a brief note, just a few sentences about what drew you to this role. We read every application.

Brad Halling American Whiskey Ko. is an equal opportunity employer committed to building a team that reflects the communities we serve.

hallingwhiskey.com