Marketing & Events Specialist

Marketing & Events Specialist

Michelle Farmer | Luxury Fashion & Lifestyle

Location: West Palm Beach, Florida
Position: Full-Time

About Michelle Farmer

Michelle Farmer is an independent luxury fashion house celebrated for sophisticated resortwear, beautifully crafted ready-to-wear, and exceptional personal service. With boutiques in Palm Beach, Boca Raton, and Southampton, New York, our brand is rooted in timeless elegance, beautiful design, and creating exceptional experiences for our customers.

The Position

We are seeking a creative, energetic, and highly organized Marketing & Events Specialist to join our growing team.

Working closely with the Founder and Creative Director, this individual will help develop and execute marketing campaigns, coordinate luxury events, build strategic partnerships, and increase brand awareness and customer engagement across our retail locations.

The ideal candidate combines a strong creative sensibility with excellent organizational skills, an understanding of luxury clientele, and the ability to turn marketing initiatives and events into measurable sales results.

Key Responsibilities

Marketing & Brand Development

• Coordinate and execute seasonal marketing campaigns, product launches, and promotional initiatives.

• Manage marketing calendars, timelines, and deliverables across all boutique locations.

• Develop and coordinate email and SMS marketing campaigns, including targeted customer outreach.

• Collaborate on social media strategy, content creation, influencer partnerships, and digital campaigns.

• Coordinate photography, creative assets, and marketing materials while maintaining consistent brand standards.

• Monitor marketing performance, customer engagement, and campaign results.

Events & Brand Experiences

• Plan and execute luxury boutique events, trunk shows, private shopping experiences, VIP gatherings, and charitable collaborations.

• Develop creative event concepts designed to attract new customers, strengthen existing relationships, and drive sales.

• Oversee event logistics, vendor coordination, invitations, RSVPs, budgets, and follow-up.

• Build relationships with luxury hotels, private clubs, local businesses, and philanthropic organizations.

• Identify opportunities for strategic partnerships, sponsorships, and community engagement.

• Coordinate with store managers to ensure events are properly promoted, executed, and measured for success.

Public Relations & Partnerships

• Develop relationships with local media, influencers, stylists, tastemakers, and luxury lifestyle partners.

• Identify editorial, publicity, and collaborative opportunities that elevate brand visibility.

• Coordinate influencer gifting, brand collaborations, and special marketing initiatives.

• Maintain awareness of relevant social, cultural, and charitable events within our key markets.

Client Engagement & Retail Marketing

• Work with boutique teams to develop personalized VIP outreach and customer retention initiatives.

• Coordinate exclusive previews, client appreciation events, and private shopping appointments.

• Support CRM initiatives focused on customer acquisition, engagement, and repeat purchases.

• Track event attendance, new customer acquisition, and sales performance.

Qualifications

• 3–5+ years of experience in marketing and event coordination, preferably within luxury fashion, retail, hospitality, or lifestyle.

• Proven ability to organize and execute successful events and marketing campaigns.

• Strong understanding of luxury branding, social media, digital marketing, and customer engagement.

• Excellent writing, communication, organizational, and project management skills.

• Experience with email marketing, CRM platforms, and social media management tools.

• Strong creative instincts, exceptional attention to detail, and a polished professional presence.

• Established relationships within the Palm Beach luxury and social community are a plus.

• Ability to manage multiple projects independently while collaborating closely with leadership.

• Flexibility to work occasional evenings and weekends for events.

Compensation & Benefits

Michelle Farmer offers a competitive compensation and generous benefits package designed to attract and retain exceptional talent.

• Annual Salary: $60,000–$75,000, commensurate with experience and qualifications.

• Performance-Based Bonus: Additional earning potential based on marketing initiatives, event performance, customer acquisition, and sales growth.

• Health Insurance: Company-sponsored health insurance benefits.

• Generous Benefits Package: Paid vacation, holidays, and additional benefits in accordance with company policy.

• Employee Discount: 30–50% discount on Michelle Farmer merchandise, subject to company policy.

• Professional Development: Opportunities for career growth and direct collaboration with the Founder and Creative Director.

• Exclusive Industry Experiences: Participation in luxury fashion events, brand partnerships, and special initiatives.

The Ideal Candidate

We are looking for someone who is equally comfortable developing a creative marketing campaign, organizing an elegant VIP event, building relationships with luxury partners, and ensuring every detail is flawlessly executed.

This individual should be proactive, resourceful, results-driven, and passionate about luxury fashion. Above all, they should understand how to create experiences that strengthen our brand, attract new customers, and generate sales.

Why Join Michelle Farmer?

This is an exciting opportunity to work directly with the Founder of an established and growing luxury fashion house. You will play an important role in expanding our brand presence, creating memorable customer experiences, and supporting the continued growth of Michelle Farmer.

How to Apply

Please submit your resume and a brief introduction highlighting your marketing and event experience. Examples of successful campaigns, luxury events, or brand partnerships are encouraged.

Michelle Farmer is an Equal Opportunity Employer.