Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing
About the Company
Expanding financial technology (FinTech) & wealth management platform
Industry
Internet
Type
Privately Held, VC-backed
Founded
2009
Employees
51-200
Funding
$101-$200 million
Categories
- Internet
- Technology
- Financial Services
Specialties
- lending
- credit unions
- consumer finance
- credit card debt consolidation
- and fintech
Business Classifications
- Mobile
- B2C
About the Role
The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role.
Hiring Manager Title
Chief Revenue Officer
Travel Percent
Less than 10%
Functions
- Marketing
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