Senior Director, Account Management

Senior Director, Account Management, Influencer

The Senior Director, Account Management, Influencer is a centralized role that will be tasked with driving Influencer strategy and client management within OM's dedicated managed service product, Creo. The core responsibility of the role is leading a group of Account Management professionals, shepherding client/agency client communications, presenting campaign strategy and serving as a core point of contact throughout a partnership lifecycle. The role will serve all OM agencies across the organization, working in symphony with clients and IATs on the execution and amplification of Creator campaigns.

Account Management:

• Assist in leading communication for OM, OMC, and Creo clients, including proposal development, commercial agreements, and client communication from initial briefing to completion
• Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment
• Lead client communication across influencer campaign lifecycle from identification to campaign reporting, and possess strong communicative abilities to relay the respective stages to clients
• Articulate workback schedules and coordinate internal and external deliverables to keep timelines on track
• Develop and maintain relationships with key clients, serving as the primary point of contact for mid-level client contacts

Practice Excellence:

• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, media amplification, commerce, and measurement

The Role & Expectations:

• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator led storytelling
• Strong agency account management background and comfort in leading internal and external conversations
• Thorough understanding of the Influencer ecosystem including paid and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reporting
• Creative minded with ability to translate social trends and influencer archetypes to client business objectives
• Understanding of budget maintenance, client billing and payment workflows, and contract and business negotiations
• Critical thinking and problem solving tied to implementation of new processes and process improvements
• Strong business acumen and the ability to make highly impactful decisions in a timely manner
• Strong people mentorship/leadership with comfort providing feedback and developing employees

Qualifications:

• Bachelor's degree (Marketing/Advertising/Communications preferred)
• 10+ years of experience within Influencer and preferably media environments
• Hands on experience managing Influencer campaigns and client management with blue-chip companies

Illinois, New York: $120,000.00-$230,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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