Marketing Coordinator

OpinionRoute is looking for a self-directed, data-driven Marketing Coordinator to plan, execute, and optimize marketing campaigns that generate qualified leads and drive business growth. In this hands-on role, you will own key marketing initiatives across email, LinkedIn, and paid digital advertising. You'll translate Sales and leadership priorities into targeted campaigns, measure performance, and continuously identify opportunities to improve results. We're looking for someone who can work independently, manage multiple campaigns at once, and bring forward ideas and recommendations—not just execute a plan. You'll partner closely with Sales and leadership to strengthen our marketing efforts, improve lead quality, and turn campaign performance into actionable insights. AI familiarity and curiosity are essential to this role. Build, launch, and optimize email nurture campaigns in Zoho Campaigns for prospects, past clients, and event attendees. Manage audience segmentation, A/B testing, and campaign performance, including engagement and conversion metrics. Maintain accurate CRM data, including lead sources, lifecycle stages, and campaign attribution. Support lead scoring and routing processes, partnering with Sales to evaluate lead quality and follow-up effectiveness. Plan, launch, and optimize paid LinkedIn campaigns, including audience targeting, budgets, creative, and performance reporting. Manage organic LinkedIn content for the company page and coordinate content scheduling and publishing for executive profiles. Develop and repurpose content that supports brand awareness, prospect engagement, and lead generation. Equip Sales with relevant, ready-to-share LinkedIn content to support prospecting and relationship building. Manage paid digital campaigns across LinkedIn, search, and retargeting channels within approved budgets. Build and maintain campaign landing pages, tracking links, and conversion measurement. Monitor advertising spend, cost per lead, and campaign effectiveness, recommending adjustments to improve results. Develop a monthly marketing performance dashboard covering lead generation, pipeline contribution, and channel performance. Test new campaign strategies, analyze results, and recommend opportunities to improve performance. Partner with Sales leadership to refine marketing-qualified lead (MQL) and sales-qualified lead (SQL) criteria based on campaign results and lead quality. Share competitive insights, industry trends, and new marketing opportunities with Sales and leadership. Create campaign assets using Canva and repurpose video content using tools such as OpusClip. Support webinars, conferences, and other events through promotional campaigns and post-event follow-up. Maintain marketing collateral, sales enablement materials, and campaign templates. Explore new tools and approaches, including AI, to improve marketing efficiency and effectiveness. Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. 5 years of B2B marketing experience, including hands-on management of paid LinkedIn campaigns and CRM-based email nurture programs. Demonstrated success using campaign data to improve performance and generate measurable results. Hands-on experience with CRM and marketing automation platforms; Zoho CRM and Zoho Campaigns experience is preferred. Proficiency with LinkedIn Campaign Manager and paid digital advertising platforms. Strong analytical skills and experience measuring campaign performance, building reports in Excel, and using Google Analytics. Excellent writing, editing, and communication skills. Ability to independently manage multiple projects, prioritize competing deadlines, and follow through with minimal oversight. A data-driven mindset with the ability to turn performance insights into actionable recommendations. Initiative and curiosity to identify opportunities, test new approaches, and continuously improve results. This is an opportunity to take ownership of meaningful marketing initiatives, work closely with Sales and leadership, and directly influence how OpinionRoute attracts and engages prospective clients. We're looking for someone who enjoys both the creative and analytical sides of marketing and wants to see the impact of their work. #J-18808-Ljbffr