Public Relations Manager

The Public Relations Manager is responsible for leading SeneGence's global communication strategies and protecting the corporate image. This role bridges the gap between high-level brand strategy and tactical execution, overseeing corporate PR efforts, media relations, and strategic partnerships. The PR Manager serves as a key storyteller for the brand, ensuring that SeneGence's values, mission, and product innovations are consistently highlighted across print, digital, and broadcast media. They work closely with the internal social media team and external agencies to drive brand recognition and support our global network of Independent Distributors. Own earned media and public relations for SeneGence, build relationships with beauty and business media, create compelling stories around the brand, products and Founder, and protect the company's reputation.

DUTIES AND RESPONSIBILITIES:

Media Relations & Strategy:

• Develop and implement annual PR strategies, budgets, and resource plans to elevate the SeneGence brand.
• Serve as the primary point of contact for external PR agencies and publicists to coordinate outreach and publicity efforts.
• Prepare and coach executives and team members for media appearances and interviews.
• Manage media pitches, sample mailings, and follow-ups for new product launches and organizational announcements.
• Oversee PR efforts in international markets, including Canada, Australia, and New Zealand.

Content & Communications:

• Oversee the creation, editing, and distribution of press releases, news summaries, and media kits.
• Collaborate with the Marketing Communication and Creative teams to ensure all public-facing assets uphold brand standards and messaging.
• Manage the production of brand content for PR projects, including video and photo shoots for media use.
• Develop press pitches for Founder-focused news and company initiatives, pitching directly to industry contacts.

Brand Partnerships & Activations:

• Explore, manage, and oversee brand partnerships and sponsorships that align with the SeneGence budget and image.
• Lead the logistics and support for PR-related brand activations and corporate events.
• Oversee product gifting programs and the creation of personalized assets (e.g., product postcards) for editors and influencers.
• Manage the "press hit" pipeline, ensuring graphics are created for social channels and shared with the Distributor Global Group.

Reporting & Distributor Support:

• Maintain a regular report of press and promotional opportunities, tracking ROI and KPIs for the executive team.
• Provide training and support to Independent Distributors on how to effectively utilize press hits and obtain local media coverage.
• Perform competitor analysis and monitor industry trends to identify new media opportunities.

EDUCATION, EXPERIENCE & CERTIFICATIONS:

• Minimum 3-5 years of experience in Public Relations, Communications, or Brand Marketing, preferably within the Beauty or Direct Sales industries.
• Bachelor's degree in Public Relations, Communications, Journalism, or Marketing
• Exceptional copywriting, editing, and storytelling abilities. *
• Strong public speaking and presentation skills.
• Proven track record of managing external agencies and maintaining editor relationships.
• Proficiency in monitoring media trends and predicting digital market shifts.
• Expertise in crisis communication and reputation management.

PHYSICAL DEMANDS:

This position primarily requires prolonged periods of sitting and working at a computer, frequent use of standard office and communication equipment, and the ability to communicate effectively with colleagues, media contacts, vendors, and other business partners. Occasional lifting and movement of materials associated with events or media activities. The role may also require periods of standing and walking while supporting media activities, events, photo or video shoots, and other business functions. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

WORKING CONDITIONS:

This position primarily operates in a professional office environment with regular use of computers, telephone, video conferencing, and other business technology. Some work outside normal business hours, including occasional evenings and weekends, may be required to support media opportunities, events, product launches, time-sensitive communications, or emerging issues. Periodic travel may also be required for media activities, events, meetings, and other business purposes.

SeneGence is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

* A portfolio or examples of relevant PR writing and earned-media work may be requested during the interview process. Please ensure any materials shared do not include confidential or proprietary information.