Director, HCP Marketing

Director, HCP Marketing

The Director, Hcp Marketing is responsible for developing and executing the healthcare provider (hcp) engagement strategy for an upcoming launch in schizophrenia. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among hcps. The director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that hcp marketing initiatives support both short-term brand objectives and long-term market success.

Key responsibilities include:

• hcp marketing strategy & execution
• hcp engagement & field enablement
• omnichannel & non-personal promotion (npp)
• kol engagement & speaker programs
• cross-functional leadership
• team leadership
• performance measurement & optimization
• budget & resource management

Qualifications & key competencies include:

• bachelor's degree in business, marketing, or a related field; mba preferred
• 8+ years of pharmaceutical marketing experience, with a focus on hcp engagement, omnichannel marketing, or field sales enablement; launch experience preferred
• experience in cns, psychiatry, neurology, or related therapeutic areas preferred
• proven ability to develop and execute hcp engagement strategies, including non-personal promotion (npp), field support, and speaker programs
• strong analytical skills, with the ability to leverage data and insights to refine marketing execution
• excellent collaboration and communication skills, with experience working in cross-functional teams
• experience managing vendors and agency partners, ensuring effective execution of marketing initiatives

competencies:

• accountability for results
• strategic thinking & problem solving
• patient & customer centricity
• impactful communication
• respectful collaboration
• empowered development