Email Marketing Specialist

Job Description

Job Description

Opportunity Summary:  

SP6 is seeking an Email Marketing Specialist to own our B2B email program from strategy to results. You will be the voice of SP6 in the inbox, turning email into a reliable engine for pipeline and customer engagement. 

This role is for a hands-on email marketer who is ready to take ownership: planning campaigns, building automated nurture programs, managing our lists and deliverability, and proving impact with data. You will work directly with leadership and sales, and you will help shape how we reach the security, risk, compliance, and IT leaders responsible for how their organizations use AI. 

Primary Responsibilities: 

Strategy and planning 

• Take ownership of the email marketing function, partnering with leadership to set goals tied to demand generation and pipeline. 

• Build and maintain the email marketing calendar, aligning sends with product launches, events, webinars, and sales priorities. 

• Develop segmentation and cadence strategies for prospects, customers, and partners. 

Campaign execution 

• Plan, build, and send campaigns to client and prospect audiences, including newsletters, promotional sends, event invitations, and product announcements. 

• Coordinate with content creators across the company, and project manage the flow of content into the email program. 

• Write and edit email copy and subject lines that speak to security, risk, and compliance leaders, turning complex AI governance and security topics into clear, practical messages. 

• Run QA on every send, including content, links, PDFs, rendering across devices, and personalization fields. 

Automation and nurture 

• Design, build, and optimize automated workflows, including lead nurture tracks, onboarding sequences, and re-engagement campaigns. 

• Work with sales to align email touches with the sales process and lead handoff. 

Lists, data, and deliverability 

• Build targeted prospect lists using Salesforce and ZoomInfo, and manage list growth strategies. 

• Manage the contact database, including segmentation, data hygiene, suppression, and unsubscribes. 

• Protect sender reputation and inbox placement by monitoring bounces, spam complaints, and authentication (SPF, DKIM, DMARC). 

Testing, reporting, and optimization 

• Run A/B tests on subject lines, content, calls to action, and send times, and apply the results. 

• Own weekly reporting on campaign KPIs, including open, click, conversion, and unsubscribe rates, against best practices and historical performance. 

• Report monthly and quarterly on email's contribution to leads, pipeline, and revenue. 

• Recommend improvements to email systems, processes, and tools to drive demand generation. 

Other 

• Support other tasks needed for the team's success. 

Requirements

Required Experience: 

• 2+ years of hands-on email marketing experience. 

• Proven experience in email campaign creation and execution for technical or regulated B2B buyers, such as security, risk, compliance, and IT leaders. 

• Experience running email campaigns from planning through execution and reporting, and a desire to own the full program. 

• Ability to segment audiences and tailor messaging across SP6's markets: AI governance, risk, and compliance; AI security; AI system resiliency; security operations (SIEM); and cyber risk and compliance. 

• Hands-on experience with HubSpot or a similar marketing automation platform, such as Marketo or Pardot. 

• Experience with automation, workflows, segmentation, and nurture strategy. 

• Working knowledge of deliverability, list management, and email compliance. 

• Comfort with data: you track KPIs, run tests, and turn results into recommendations. 

• Clear, concise writing and strong attention to detail. 

Experience and knowledge with any of the following software products is a plus: 

• Splunk 

• Microsoft (Sentinel SIEM product) 

• CrowdStrike NextGen SIEM 

• Google SecOps 

• Rapid7 

• Exabeam 

• IBM QRadar 

• Palo Alto Cortex 

• SentinelOne 

• Dynatrace (Observability) 

• GRC (Governance, Risk, & Compliance) solutions 

Benefits

About SP6: 

AI use made Secure, Compliant, Resilient 

SP6 ensures that organizations get Beyond the Buzzwords ® and delivers Expert Services centered around (3) convergent areas: AI Governance, AI Security, and AI Systems Resiliency. SP6 leads organizational initiatives around: 

• AI Governance, Risk & Compliance Services 

1. Establishing and enhancing controls around the safe use of AI via Subject Matter Experts on leading industry frameworks including ISO 42001, NIST AI RMF, and CSA AI Control Matrix. 
2. Evaluating organizations’ adherence to these standards, whether that be for self-monitoring of controls to mitigate risk or adherence to regulatory requirements including the EU AI Act, various state insurance regulation tied to the NAIC Model Bulletin, and other statutory requirements. 

• AI Security 

1. Hands-on implementation (tooling, training, technical controls) to operationalize organizational standards. 
2. This technical tool advisement and configuration work becomes both the connective tissue to policy as well as the assurance of risk mitigation, from monitoring AI usage (both sanctioned and shadow) and configuring network, endpoint, DLP, SIEM, and other tools with practical defensive security measures. 
   
   

• AI System Resiliency 

1. Ensuring that systems or services that are AI-led are behaving as expected, providing an uninterrupted and seamless user experience. 
2. This practice area also assists clients with managing and reducing unnecessary AI token spend. 

These services co-exist with legacy expertise and services from SP6 in the Security Operations (SIEM), as the SIEM is an organization’s primary tool for security detection and analysis; as well as our existing Cyber Compliance expertise in Cyber Risk & Compliance (CRC) services. 

Why SP6? 

• The chance to lead a team in a high-growth markets 

• Competitive salary  

• Quarterly Bonus plan 
• Comprehensive medical, dental, and vision plans

• 401(k) with company match 

• 30 days of annual paid time off.

• Your contributions are felt and recognized at our growing company  

Core Values: 

1. Drive Customer Success, Iteratively and Often 

1. Take Extreme Ownership  

1. Hire to Uncompromising Standards 

1. Relentlessly Develop Team Members and Yourself 

1. Seek Constant Improvement 

1. Perform as a Unified Team 

1. Operate With Integrity, Without Compromise 

1. Encourage Guilt-Free Work-Life Balance 

1. Display Altruism