Salesforce Marketing Cloud Product Owner

We are

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 17000+, and has 58 offices in 22 countries within key global markets.

Our challenge

We are seeking an experienced Product Owner to lead the evolution of enterprise marketing and client communication platforms built on Salesforce CRM and Salesforce Marketing Cloud. This role will partner closely with business stakeholders, technology teams, architects, compliance partners, and Agile delivery teams to define product strategy, manage priorities, and drive execution of platform enhancements.

The ideal candidate combines strong product ownership expertise with deep Salesforce knowledge, exceptional stakeholder management skills, and a proven ability to translate complex business needs into actionable requirements. This individual will serve as both a strategic product leader and platform subject matter expert, ensuring delivery aligns with business objectives, regulatory requirements, and enterprise architecture standards.

Additional Information*

The base salary for this position will vary based on geography and other factors. In accordance with law, the base salary for this role if filled within Charlotte, NC is $115K to $120K per annum & benefits (see below).

The Role

Responsibilities:

• Own and manage the product backlog, ensuring work is prioritized based on business value, risk, and strategic objectives.
• Lead backlog refinement, sprint planning, PI planning, and other Agile ceremonies.
• Create detailed epics, features, user stories, and acceptance criteria.
• Partner closely with Business Analysts, Project Managers, Scrum Masters, Architects, and Development teams throughout the delivery lifecycle.
• Make day-to-day prioritization decisions to maximize team effectiveness and delivery outcomes.
• Collaborate with architects and technical teams to define solution approaches and evaluate impacts across integrated systems.
• Understand Salesforce data models, object relationships, reporting capabilities, and platform limitations.
• Partner with technology teams to support solution design, integration discussions, and release planning.
• Support product capabilities leveraging Salesforce Marketing Cloud.
• Working knowledge of Marketing Cloud capabilities including Journey Builder, Data Extensions, Contact Builder, and Automation Studio is highly desirable.
• Facilitate discussions with business, technology, compliance, legal, and risk stakeholders to define and refine requirements.
• Build strong relationships across multiple lines of business and drive alignment among diverse stakeholder groups.
• Communicate priorities, risks, dependencies, and delivery progress to audiences ranging from working teams to executive leadership.
• Lead requirement workshops, solution reviews, and product demonstrations.

Requirements:

• Safe PO/PM Certification
• Salesforce Administrator or Marketing Cloud Email Specialist Certification
• Jira / Azure DevOps / Rally expertise
• Basic SQL for Marketing Cloud data work
• Understanding of customer experience (CX) and digital marketing concepts

We offer:

• A highly competitive compensation and benefits package.
• A multinational organization with 58 offices in 22 countries and the possibility to work abroad.
• 10 days of paid annual leave (plus sick leave and national holidays).
• Maternity & paternity leave plans.
• A comprehensive insurance plan including medical, dental, vision, life insurance, and long-/short-term disability (plans vary by region).
• Retirement savings plans.
• A higher education certification policy.
• Commuter benefits (varies by region).
• Extensive training opportunities, focused on skills, substantive knowledge, and personal development.
• On-demand Udemy for Business for all Synechron employees with free access to more than 5000 curated courses.
• Coaching opportunities with experienced colleagues from our Financial Innovation Labs (FinLabs) and Center of Excellences (CoE) groups.
• Cutting edge projects at the world’s leading tier-one banks, financial institutions and insurance firms.
• A flat and approachable organization.
• A truly diverse, fun-loving, and global work culture.

S YNECHRON’S DIVERSITY & INCLUSION STATEMENT

Diversity & Inclusion are fundamental to our culture, and Synechron is proud to be an equal opportunity workplace and is an affirmative action employer. Our Diversity, Equity, and Inclusion (DEI) initiative ‘Same Difference’ is committed to fostering an inclusive culture – promoting equality, diversity and an environment that is respectful to all. We strongly believe that a diverse workforce helps build stronger, successful businesses as a global company. We encourage applicants from across diverse backgrounds, race, ethnicities, religion, age, marital status, gender, sexual orientations, or disabilities to apply. We empower our global workforce by offering flexible workplace arrangements, mentoring, internal mobility, learning and development programs, and more.

All employment decisions at Synechron are based on business needs, job requirements and individual qualifications, without regard to the applicant’s gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.