Lead Solutions Engineer (Associate Director)

Job Description

Job Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.  

The Role in Brief:

Lead Solutions Engineer (Associate Director)

EAB seeks a Lead Solutions Engineer to join the Audience Generation sales team. EAB solution engineers drive partner development efforts by providing product and technical expertise, being a subject matter expert regarding market/industry trajectories, and informing product/services/technology solution utilization at leading colleges and universities across the country. This lead solutions engineer must be able to quickly develop expertise in EAB’s products and services (especially data management, data integration, partner usage statistics, lead generation, and recruitment funnel analytics) and exhibit or develop broad knowledge of higher education strategy and recruitment cycles. Regular interactions with senior leadership will be expected and encouraged.

This hire may be based in Richmond, VA, Washington, D.C, or Minneapolis, MN.

Note: This opening is also posted at Senior Manager level; applicants are being considered across various levels for the one opening. This position is also listed as Lead Solutions Engineer for posting purposes; the official title of this hire is expected to be Lead Sales Engineer to align with EAB business norms.

Primary Responsibilities:

• Become a subject matter expert to help partners and EAB team members understand total market potential for Audience Generation business across all product lines for all current, potential new booked business (NBB) partners, and cross-sell partners.
• Serve as a strategic advisor, bringing thought leadership and logical curiosity to each partnership to maximize both scope and results for our business and partners.
• Provide working knowledge of partner spend, current scope, historical changes in scope, and provide validation of spend/scope fluctuations with outcomes/data validation.
• Adapt data that flows through EAB from Enroll360, consulting, Financial Aid Optimization, analytics, and sales to create bi-directional insights to drive holistic sales.
• Align with EAB partner success managers on renewal and data share meetings to walk through business intelligence tools, build data story, and create partnership review documentation. This may include travel to partner/prospect campuses or EAB offices.
• Assist EAB partner success managers pre, post, and during renewal for partnership strategic expansion/right-sizing. This may include travel to partner/prospect campuses or EAB offices.
• Establish partner data integrations to allow for elevated analytics capabilities, including but not limited to an audience analysis to elucidate the current share (both utilized and untapped) within a partner’s enrollment funnel that showcases the performance and reach of the proposed solutions we offer.
• Create additional tools, reports, visualizations, and deliverables, and support marketing efforts with usage data, partnership delivery data, Salesforce data, student data, partner data, and other sources that inform the health of the market and growing needs or recruitment for all partners across all sectors.
• Bring awareness to additional market share shifts where EAB’s audience reach expands to accommodate institutions’ desires to increase their geographic recruitment footprint.
• Serve as a voice of expertise to other business lines/leaders across EAB to showcase outcomes for the audience business line.
• Collaborate with external products/services and their respective teams to develop and enable sales staff with new and revised solutions to maximize partnership results.

Basic Qualifications:

• Bachelor's degree
• 3-4+ years of experience in B2B or B2C sales or sales support required
• Demonstrable and proficient extract, transform, load (ETL) abilities
• Excel/Data exploration proficiency
• Excellent communication skills (written, verbal, technical)
• Logical curiosity

Ideal Qualifications:

• Internal or external data/sales experience highly preferred
• Passion for winning business through data and education
• Excellent commercial facing/professional sales persona
• Tableau Creator knowledge
• Demonstrable work ethic
• Ability to travel with 15-25% of time spent in market
• Demonstrated commitment to professional development and continued education
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation: