Digital Marketing Manager

Overview Drive Growth. Build Relationships. Make More Possible. At CCFBank, we believe strong relationships and innovative thinking create meaningful impact for our customers, colleagues, communities, and shareholders. We are looking for a results-driven Digital Marketing Manager to lead our marketing strategy, strengthen our brand, and drive measurable business growth across our consumer and business banking segments. This position is located in Eau Claire, WI. Primary Responsibilities Develop and implement ROI-focused marketing strategies that align with CCFBank’s business objectives, with a specific emphasis on driving growth in the business banking (B2B) sector. Lead integrated marketing campaigns that generate qualified leads, increase market share, and deliver measurable revenue growth. Leverage data analytics and marketing performance metrics to optimize campaigns, ensuring a clear connection between marketing efforts and business outcomes. Oversee brand management, ensuring consistent and compelling messaging across all platforms and customer touchpoints. Collaborate closely with the commercial banking, sales, and product teams to create targeted marketing initiatives that support B2B customer acquisition and retention. Monitor market trends, competitor strategies, and customer insights to identify growth opportunities, particularly in the small-to-mid-sized business sector. Accomplish department objectives by supervising teams and organizing and monitoring work processes. Manage and optimize the marketing budget with a focus on maximizing ROI and ensuring efficient resource allocation. Oversee the use of digital marketing, CRM tools, and marketing automation systems to drive efficiency and scale marketing efforts. Provide regular reports on marketing KPIs, ROI, and growth metrics to the CBO and/or senior leadership team. Develop, implement, and maintain any related Bank policies, procedures, and processes to ensure compliance with the Bank’s Marketing Plan and Program requirements. Assume responsibility for special projects; gather data and prepare reports for Senior Management, audits, and other personnel. Minimum Education and Experience Qualifications Bachelor’s degree in Marketing, Business Administration or related field. (Note: Seven (7) years of directly related experience may be considered in lieu of a Bachelor’s degree.) Five (5) years of marketing experience. Two (2) years in a leadership role focusing on measurable growth and ROI. Two (2) years of supervisory experience. Strong knowledge of digital marketing, lead generation, CRM systems, and marketing analytics. Demonstrated ability to connect marketing strategies to sales outcomes and business growth. Strong leadership, communication, and decision‑making skills. Proficiency in using marketing performance tools, data analytics, Excel and CRM systems to track and report on ROI. In evaluating candidates for this position, CCFBank may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position. Compensation & Benefits Full Time, 40 hours per week. Monday – Friday work week. Competitive pay. Eligible for annual incentive based upon company performance and goals. Perks Health, Vision & Dental Plans Health Savings Account (HSA) with CCF Contributions Employer Paid Life Insurance and Long Term Disability Plans Voluntary Life Insurance and Short Term Disability Plans Accident, Critical Illness, and Hospital Indemnity Plans Benefits Care Advocate Flexible Spending Account Health Reimbursement Arrangement (HRA) 401K Retirement Plan and Company Match Paid Time Off and Paid Holidays Time Off for Bereavement Leave, Parental Leave, and Voting Paid Time Off Donation Paid Time Off Cash Out Company-Wide Wellness Program Employee Assistance Program (EAP) Colleague Referral Program Education Reimbursement Program Career Planning Hybrid Work Arrangements, depending on position Colleague Pricing on Secondary Market Mortgage Loans Colleague Beyond Save & Spend Accounts Perks Discount Program Equal Opportunity Employer CCFBank is committed to fostering and cultivating an inclusive and diverse culture and we are proud to be an Equal Opportunity Employer, including disability and veterans. #J-18808-Ljbffr