B2B Marketing Specialist, Healthcare

B2B Marketing Specialist

Location

Remote (EST or CST), within approximately 1 hour of a major airport; up to 20% travel for team time and occasional event coverage.

Clasp Talent About Us

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a catalyst for economic mobility.

A Forbes Fintech 50 company, portfolio company of SHRM (Society of Human Resource Management, the largest HR organization out there!) and recipient of “18 most promising startups in healthcare” by Business Insider, Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond.

We’re not just building a fintech product—we’re driving economic mobility. If you’re excited to build, grow, and make a real impact, join us.

What We Need

We're hiring a B2B Marketing Specialist to own hands-on marketing execution for Clasp Talent, driving demand from the employers who use Clasp to attract, upskill, and retain critical talent. You'll take direction from our marketing and sales leaders and turn it into finished work: polished content for HR and talent leaders, flawlessly run events, and high-performing HubSpot campaigns, using AI tools to get more done in less time. You don't need to set strategy; you need to execute it brilliantly, stay organized across a lot of moving pieces, and move fast. Your work will put Clasp in front of the employers who make our mission possible and give our sales team what it needs to win.

What You’ll Do

• Produce polished, on-brand content for a senior employer audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy

• Coordinate paid campaigns and build sales enablement materials that help our sales team generate and close employer demand

• Own event logistics end to end for conferences and employer-facing events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success

• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean

• Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting

• Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time

• Partner with sales, website, and outside vendors or firms to keep deliverables moving and stakeholders informed

• Manage day-to-day projects with our PR firm on press and content initiatives

• Support our content and thought-leadership pipeline on workforce and talent topics

What You’ll Need

• 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team

• Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both

• Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight

• Daily, hands-on user of AI tools in your work

• Comfortable with up to 20% travel for team time and occasional event coverage

• HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you

• Startup experience is a plus, not required, if you bring high agency and flexibility

• A background in HR tech, talent, or healthcare workforce is a plus

What We Give In Return

• Competitive cash and equity compensation

• Health benefits (health, dental, & vision)

• 401k matching

• Flexible PTO policy

• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

Salary

The salary range for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $80,000 - $95,000 annually. In addition to the base salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to share in the success and growth of our company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent.

Work Authorization

This role is not eligible for immigration sponsorship, now or in the future. Candidates must be authorized to work in the United States for any employer.

How We Use AI in Hiring

Clasp uses AI-assisted tools in parts of our hiring process, such as AI notetakers transcribing or summarizing interviews, scheduling, and supporting evaluation in technical assessments. Humans review applications and make every hiring decision. AI tools don't make final decisions about any candidate. You're welcome to use AI to research Clasp and prepare, but during live interviews and assessments we want to hear your own thinking, so please don't use AI tools that generate or feed you responses in real time. If you'd like to be evaluated without AI tools, need an accommodation, or have questions about how we use these tools, email View email address on aiapply.co and we'll arrange another process where we can.

Closing

If you are a highly driven individual with a passion for technology, and you thrive in a dynamic and fast-paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide. Apply now to be a part of our growing team!

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind. We embrace diversity and are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.