Email Marketing Manager

We are looking for a qualified self‑starter to join our company as a Email Marketing Manager. This individual will develop, manage, and optimize lifecycle, transactional and promotional email campaigns, as well as push notifications and SMS. They will be a part of a dynamic and fast‑paced team that aims to enrich and foster the relationship with the GTI customer by delivering great experiences through multiple channels at key moments in the customer lifecycle. The position will report to the Director of Shopper Loyalty & Insights and will work closely with the Marketing, Design, Content, Product, Engineering and BI teams. Responsibilities Act as Product Owner for customer communication tools (i.e. Hubspot, Salesforce Email Studio, Spring Big, etc.) & the email/text message creation process Work closely with Marketing & Brand Teams to align on a cohesive communication strategy, roadmap, and goals and to identify and target customers for relevant and profitable promotional activity Build dynamic, highly‑targeted messaging and campaigns tailored to distinct buyer personas (i.e. ensuring each audience receives unique content) Develop email, push and SMS marketing strategies in promotional, transactional and targeted trigger campaigns across the customer lifecycle Coordinate with designers to create compelling communications and provide direction to internal/external copywriters and graphic designers for creative assets Work closely with the BI team to develop new strategies for targeting customers at an individual level based on customer data and develop processes for data integration and automation Identify opportunities to enhance our customer and patient profiles to accommodate new data capture moments, as well as trigger new workflows Create and manage A/B testing across all aspects of the email strategy to enhance productivity, deliverability, and customer engagement Work closely with the Engineering team to continuously improve back‑end automation and system integrations, as well as enhance the email marketing program by identifying efficiencies & opportunities to leverage features (new, old, 3rd party, etc) Manage and optimize the current email intake and email creation process Manage the content/communication calendar & ensure all parties are informed on calendar updates Track performance, measure outcomes and use that information to optimize and iterate as well as communicate insights cross‑functionally (e.g. data reporting, readouts and optimizations) Actively monitor competitive practices and other industry movements/standards to ensure that the organization is “best‑in‑class” Qualifications 4-6 years of Email Marketing experience (retail category experience preferred but not required) Must have hands‑on marketing automation experience, and be able to build email marketing campaigns and workflows within HubSpot or Email Studio Subject matter expert on the implementation of data‑driven dynamic and personalized content within email Knowledge of HTML & SQL is a plus Strategic thinker with the ability to clearly articulate and implement a focused plan Strong communicator with the ability to influence and drive decision‑making process Self‑starter who can manage multiple projects simultaneously Comfortable leveraging analytics to make strategic business decisions on how to iterate and improve the email program Adept at creating communication flows based on user behavior Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability Firm understanding of privacy laws including CAN‑SPAM, GDPR, TCPA and other email/SMS compliance regulations Bachelor’s degree or equivalent practical experience Additional Requirements Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must be a minimum of 21 years of age Compensation The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $95,000 - $105,000 USD Background & Legal Compliance Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration‑related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law. For government reporting purposes, we ask candidates to respond to the below race and gender self‑identification survey. Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self‑identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self‑identified in the past. #J-18808-Ljbffr