Associate Director, Commercial Strategy

Commercial Management Team Role

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

The Commercial Management Team (CMT) within Publicis Media plays an important role in the success of New Business and Agency commercials. This central team is responsible for establishing commercial strategies, value offers and contracts that drive value. Responsible for developing commercials for staffing and remuneration, tools and technology, and performance incentive plans. We are seeking a driven individual, with a background in Media, Retail Media, Creative, Production, PR or CRM.

A healthy knowledge of strategy, investment, or finance is essential. This role is ideal for someone who combines strong commercial judgment, financial rigor, and leadership instincts. You'll take full responsibility for critical workstreams. You will collaborate closely with senior colleagues across Publicis Groupe. You will support enhancing the quality of proposals and team results.

This position offers an unmatched opportunity to work closely with agency leadership, and across all agency brands, to inform commercial decision-making and drive success. The ideal candidate has worked in a strategic capacity, is collaborative within a team environment and has a proven record of problem solving and implementing workflow processes.

Responsibilities

• Shape the commercial narrative by translating client objectives and RFPs into clear commercial approaches
• Build, package, and deliver commercial strategy for new business pitch or existing client renewal proposals
• In partnership with agency Finance teams and other pitch collaborators, recommend staffing models, pricing logic, and value opportunities
• Drive global & cross-functional alignment by leading or supporting global pitch coordination across multiple markets
• Oversee and support global, regional and local market briefings, on-going communication and client follow-ups; synthesize inputs into one cohesive offer
• Review and validate staffing summaries, commercial offers, and executive-level summaries; ensuring proposals are client-ready
• Ensure alignment and consistency across presentations, remuneration models, financial logic, supporting documentation and templates
• Develop complete value proposals that quantify and clearly articulate the value of talent, tools, technology, gratis agency investments, and made valuable contributions
• Partner to develop risk/reward incentive structures for leadership review
• Anticipate commercial risks and proactively propose solutions
• Coach and develop Manager-level talent by setting a high bar for ownership, accountability, rigor, and quality. Provide real-time guidance during pitch cycles.
• Support Manager-level goal setting, performance feedback, and development planning
• Oversee commercial processes and documentation standards across Salesforce, trackers, and folder archives
• Find opportunities to streamline workflows and improve ways of working

Qualifications

Core Competencies

• Strong commercial and financial acumen with the ability to connect or optimize pricing, staffing, and value within commercial offers
• Comfort operating in ambiguity and making sound decisions with limited information
• Client-facing expertise
• Exceptional attention to detail and pride in error-free client-facing materials and deliverables
• Clear, confident communicator across levels and disciplines
• Collaborative leader who enjoys coaching and elevating others

Requirements & Qualifications

• 6-8+ years of agency or equivalent experience across Commercials, Finance, Strategy or Investment
• Advanced Microsoft Office skills, Salesforce experience a plus but not required
• Experience working across Media, Production, and Creative practices is preferred
• Proven experience leading new business pitches or complex commercial proposals
• Experience managing client and/or procurement relationships
• Exposure to global or regional projects involving multiple markets is a plus but not required
• Bachelor's degree required

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $97,375.00 - $155,961.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/29/2026.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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