Field Marketing Coordinator

What You’ll Do Strategy: Build and execute a comprehensive advertising strategy with industry association partners, publications and media outlets. Contribute to and implement the marketing strategy, with overall responsibility for delivering key business outcomes. Create and manage the event and advertising budget. Events & Campaigns: Plan and execute marketing events and initiatives that build the Simpro brand and create a healthy pipeline of sales. Manage all aspects of event coordination including strategy, budget, objectives, messaging, contract negotiations, vendor relations, site selection, agenda planning, logistics and merchandise. Ensure all events are aligned with omnichannel campaigns and optimize results in terms of awareness, enquiries and revenue. Coordinate campaign planning and execution with sales & marketing stakeholders, ensuring effective and efficient two‑way communication between the marketing and sales teams. Messaging & Positioning: Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in the regions. Ensure messaging and positioning is consistent with overall marketing strategy in field marketing materials and communication. Research and understand different audience segments to build integrated multi‑channel campaigns to support customer/partner acquisition and retention. This includes organising relevant events, webinars, email and social media efforts. Sales & Marketing Collaboration: Partner with other teams on campaign concept, messaging, content, creative, promotion and optimisation to ensure effectiveness of events and initiatives. Collaborate closely with Sales leaders to understand business objectives and develop in‑person and product‑focused campaign plans. Work with the Product Marketing Team to deliver campaigns around new product releases for both internal and external stakeholders. Industry Association & Partnerships: Build and maintain relationships with industry associations, media, event suppliers, publications, partners and community organisations that help meet business outcomes. Seek new partnership opportunities that align with brand and business goals. Oversee Simpro’s presence at relevant industry events including speaking and sponsorship opportunities. Reporting & KPIs: Define, track and report on metrics and use this information to identify opportunities for continuous improvement. Forecast, evaluate, and report on campaign effectiveness and return on investment (ROI) as well as sharing key learnings and outcomes. What You’ll Bring 3+ years of proven experience in field marketing and/or events experience in B2B SaaS, software or technology companies. An orchestrator and collaborator who is both tactical and strategic. Excellent project management and organisational skills with the ability to prioritise and multitask in a fast‑paced environment. Proficiency in leveraging data and reporting tools to drive informed decision‑making, including the ability to analyse, interpret and act upon data insights effectively. Strong analytical skills to assess programme and event data and performance, manage budgets, review and optimise strategies. Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates. Experience and ability to work independently while progressing multiple priorities forward simultaneously. Creative thinking and problem‑solving abilities to develop innovative marketing initiatives. Bachelor’s degree in Marketing, Business or a related field. Proficient in Google Suite, Salesforce.com, Asana and Looker. Ability to travel to the US and Canada for trade shows, events and meetings. What We Can Offer You Responsible time off. Comprehensive medical, dental and vision package with 100% employer‑paid options. Health Savings Account, Flexible Spending Account, Critical Illness Insurance, Hospital Insurance, Accident Insurance, Life Insurance, AD&D and Disability Insurance (available to purchase). Wellness challenge app, diabetes prevention app and health hub app. 401(k) / retirement plan with 6% employer match. Generous parental leave program. Paid volunteer leave days. Public holiday exchange scheme. Talent referral programme. Diverse training and internal networking opportunities across our product lines. Opportunities for career progression and development. Service recognition awards. Our Core Values We are one team, customer‑centric, growth‑mindful, accountable, and celebratory of success. Equal Opportunity Employer Simpro, AroFlo, BigChange & ClockShark are equal‑opportunity employers with a best‑of‑class onboarding programme and supportive team environments. We want everyone to feel welcome and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non‑performance factor. #J-18808-Ljbffr Simpro Software New Zealand Ltd