PRODUCT MARKETING MANAGER

Product Marketing Manager For K2Kampgrounds of America, Inc. (KOA) is the world's largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is "connecting people to the outdoors and each other," and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:intentionally create a sense of community and belonging for our guests, employees and franchise partnerscontinually educate ourselves and expand our knowledge to foster an inclusive and supportive environmentsustain a culture that promotes diversity of thought and experiencesensure everyone has the ability to experience the outdoors and that our facilities are accessible to alldrive change in our company and industry through action and implementationK2 is KOA's proprietary reservation and campground management software platform, and it is one of the most concrete reasons an independent campground owner chooses to franchise with KOA rather than go it alone or sign with a competing system. We know what K2 delivers. We have the operating data and the results to prove it. What we do not have is anyone whose job it is to carry that story into the market with consistency and force. The proof exists internally. It is not reaching prospective franchisees, existing owners, or the trade press with anything close to the frequency or clarity a differentiator of this significance deserves. This role exists to close that gap. The Product Marketing Manager for K2 owns the story of the product in the market and turns results we already have into proof that a campground owner believes, and puts that proof in front of the right audiences on a sustained cadence. The work serves both of KOA's core audiences. Stronger K2 positioning gives Franchise Development a sharper close, gives existing owners more confidence and more reason to adopt new capability, and ultimately drives more reservations into the system.Essential duties and responsibilities include:Positioning and messaging: Own the K2 value proposition for prospective franchisees, existing owners, and the broader industryTurning proof into stories: Convert existing K2 performance data into owner-attributed, externally credible proof: named case studies, testimonials, competitive switch storiesPartnership with Information Systems: Serve as the primary marketing counterpart to the IS team on all things K2, with a named day-to-day partner inside ISFranchise Development Enablement: Equip the franchise sales team with the narrative, materials, and answers that make K2 a decisive factorPublic Relations and Industry Presence: Own a sustained cadence of K2 storytelling in outdoor hospitality and travel technology media, in partnership with communicationsOwner Adoption and Release Communication: Plan and execute communication for K2 releases and feature launches so owners understand what changed and why it mattersCompetitive Intelligence: Maintain current, honest knowledge of competing reservation and property management systems in the outdoor hospitality spaceNon-essential duties and responsibilities are subject to change or assignment at any time with or without notice.Required education and experience include:Five or more years in product marketing, communications, or a hybrid role, with at least three connected to a B2B software or SaaS productTrack record personally placing product and customer stories in trade media, with specific examples and outcomesDemonstrated experience turning customer results into published proof: case studies, testimonials, reference programsStrong writing ability across formats: sales narrative, launch communication, bylined article, executive summaryExperience building sales enablement materials that a sales team actually usedComfort operating independently in a part-time capacity with limited supervision, and the judgment to prioritize without being told what matters mostPreferred education and experience include:Direct experience in outdoor hospitality, camping, RV, or campground technologyExperience marketing software to franchise networks, multi-unit operators, or small business ownersBackground in hospitality, travel, or property management technologyFamiliarity with reservation systems, revenue management, or channel distributionPrior experience as a trade journalist or editorPhysical demands and working conditions include:Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.Prolonged exposure to computer screens and artificial lighting.Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.Ability to travel by air or car, as needed.Will experience occasional interruptions and shifting priorities.This job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.KOA does not sponsor visas.Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status.