Associate, Brand Strategy and Activation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate, Brand Strategy and Activation based in the United States. The Associate, Brand Strategy and Activation will support the development, implementation, and adoption of brand strategies across a large, complex organization. This role combines strategic thinking, project coordination, and integrated marketing execution to transform customer, market, competitive, and business insights into impactful brand experiences. Working closely with cross-functional teams and external partners, you will help ensure consistent brand positioning, messaging, and visual identity across campaigns, communications, and customer touchpoints. You will contribute to initiatives that strengthen brand awareness, differentiation, and customer engagement while supporting enterprise-wide brand governance and enablement. This opportunity is ideal for an organized, collaborative marketing professional who enjoys turning strategic priorities into actionable plans and measurable outcomes. The position offers a remote work environment, with occasional travel for meetings or training. Accountabilities - Support the planning and execution of brand enablement initiatives, including project coordination, workback schedules, stakeholder alignment, and implementation activities. - Collaborate with marketing, communications, digital, media, customer experience, and business teams to translate brand strategies into consistent campaigns, communications, and customer experiences. - Coordinate the implementation of major brand initiatives, ensuring alignment across teams, timelines, deliverables, and organizational priorities. - Identify opportunities to improve brand awareness, differentiation, customer engagement, and the overall customer experience. - Develop and maintain brand enablement materials, including playbooks, toolkits, guidelines, templates, training resources, and adoption materials. - Support training, education, and engagement initiatives that help teams understand and consistently apply brand strategy across the organization.

- Facilitate stakeholder meetings, document decisions and action items, monitor progress, and promote accountability to keep projects moving forward. - Contribute to brand governance by providing guidance and recommendations on brand positioning, messaging frameworks, visual identity, and tone of voice. - Coordinate with internal stakeholders and external agency partners to support the successful delivery of brand activation initiatives. - Monitor brand health, campaign performance, and activation metrics to evaluate effectiveness and identify opportunities for improvement. - Identify project risks, dependencies, and potential obstacles, proactively escalating issues and helping develop solutions to maintain progress and delivery timelines. Requirements - Bachelor's degree required, preferably in Marketing, Communications, Business, or a related discipline. - At least three years of experience in brand marketing, brand management, marketing communications, account management, client services, integrated marketing, project management, or a related field. - Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives. - Working knowledge of brand positioning, messaging frameworks, brand management principles, and brand consistency practices. - Strong project management, organizational, communication, presentation, and relationship-building skills. - Excellent written and verbal communication skills, with the ability to coordinate effectively across diverse teams and stakeholder groups. - Demonstrated ability to manage multiple projects, competing priorities, and stakeholder expectations in a fast-paced environment. - Comfortable navigating ambiguity, developing actionable plans, and defining next steps in evolving situations.