Marketing Planning, Prioritization, M&A Manager

Summary of the Job The Marketing Planning, Prioritization & M&A Manager plays a pivotal role in bringing operational discipline and strategic clarity to FNBO's marketing organization during a period of significant growth. This position manages two interconnected priorities: 1) Managing marketing integration activities for mergers and acquisitions; 2) Managing marketing planning and prioritization practices that improve how marketing evaluates, sequences, and executes work. The role ensures that as FNBO grows through acquisition and expansion, marketing maintains the operational rigor and strategic focus needed to deliver measurable business impact. About This Role The ideal candidate excels at creating order from complexity, building and managing frameworks that scale, and fostering alignment across diverse stakeholders. This role requires someone who can balance strategic perspective with tactical execution, navigate ambiguity with confidence, and drive adoption of new practices through influence and collaboration. Core Responsibilities M&A Marketing Integration Leadership Serve as the overall marketing integration lead for acquisition‑related initiatives and act as the primary point of contact between Marketing and the enterprise M&A program team. Coordinate all marketing integration workstreams, ensuring alignment, accountability, and execution across marketing functions throughout the transaction lifecycle. Facilitate weekly marketing integration meetings, maintain project plans, track milestones, manage risks and dependencies, and provide regular status updates to executive leadership and enterprise integration teams. Own and maintain marketing integration governance, including project documentation, reporting, dashboards, action logs, decision tracking, and integration schedules utilizing project management tools such as Smartsheet. Develop, maintain, and continuously improve a comprehensive M&A Marketing Integration Playbook that standardizes integration timelines, marketing workstreams, communication frameworks, brand transition processes, customer experience considerations, digital and collateral consolidation, governance and approval structures, and reporting and escalation processes. Serve as the coordinator and steward of the M&A Marketing Integration Playbook by partnering with functional marketing leaders who own and define their respective integration requirements and best practices. Ensure all marketing disciplines contribute to, maintain, and continuously improve their portions of the playbook while driving consistency across the overall framework. Create and continuously improve scalable frameworks that reduce integration complexity and improve speed‑to‑integration. Ensure acquired customers experience clear, coordinated, and customer‑centric communications throughout transition periods. Coordinate marketing support plans for acquisition‑related activity in FNBO growth markets. Portfolio Planning & Prioritization Practices Manage planning and prioritization practices across marketing functions. Leverage best practices that improve planning consistency and reduce duplication of effort. Monitor and continuously improve marketing operational KPIs and success metrics. Ensure measurable outcomes are central part of planning and prioritization practices that articulate choices and tradeoffs. Help teams balance short‑term execution needs with long‑term strategic priorities. Support quarterly and annual planning processes by organizing inputs, tracking decisions, and maintaining accountability structures. Help teams critically evaluate priorities based on strategic alignment, business impact, customer impact, capacity and resourcing, risk and urgency. Provide centralized visibility into key marketing initiatives, dependencies, timelines, and resource demands. Identify opportunities to streamline workflows and improve cross‑functional coordination. Reporting to a member of the marketing leadership team, this individual will work collaboratively to execute against strategic priorities rather than setting enterprise strategy independently. This role will partner across marketing disciplines and business teams to ensure plans are operationally realistic, adoption is high, communication is clear, teams remain aligned, and execution is efficient and measurable. Key Competencies Cross‑functional leadership and collaboration Program and project management Change management and organizational integration Marketing operations and workflow optimization Executive communication and stakeholder management Prioritization and resource planning Process development and operational scalability Performance reporting and dashboard management Problem solving and organizational agility Attention to detail with strong execution focus Preferred Experience Experience leading complex cross‑functional initiatives or enterprise programs Background in marketing operations, integrated marketing, project management, consulting, or business transformation Experience supporting mergers, acquisitions, or organizational integrations (preferred) Strong understanding of marketing workflows across channels and disciplines Experience with prioritization frameworks, workflow management, and operational reporting Ability to influence without direct authority and navigate matrixed organizations Strong communication and relationship‑building skills across leadership levels Compensation Compensation range (base pay): $81,662.00 – $134,741.00. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment The incumbent in this role will work in a hybrid capacity, balancing in‑person collaboration three (3) days a week with remote flexibility two (2) days a week. The work location is subject to change based on business needs. Benefits Overview Medical, Dental, Vision Insurance 401(k) with matching contributions Time Off Programs Health Savings Account (HSA) / Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short‑Term/Long‑Term Disability Insurance Equal Opportunity & Belonging FNBO is an equal‑opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. FNBO believes that the quality of our employee experience is at the heart of our customer experience and is committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves. One key pillar of our intended employee experience is Belonging. FNBO follows federal law regarding the use of marijuana (this applies to all non‑California applicants). Job number: R-20261089 Email: View email address on click.appcast.io (include job number in subject line) #J-18808-Ljbffr First National Bank of Omaha