Director of Digital Experience

Job Description

Job Description

The Director of Digital Experience is responsible for planning, developing, and implementing integrated digital product experiences that enhance the visitor’s experience of the Fine Arts Museums of San Francisco through the creation and implementation of innovative digital products, content, and experiences.

The Director of Digital Experience increases the public’s awareness of and engagement with the museum’s brand, exhibitions, collection, educational content, and public programs through digital platforms, delivering innovative, user-centered digital experiences across the entire visitor journey. This role spearheads the implementation of public-facing digital technologies, including the website, mobile applications, in-gallery digital experiences, and the digital content strategy, in close alignment with the goals of the Curatorial, Marketing, Communications, VX, Development, and other teams. They play a key role in supporting the museum’s financial health by ensuring positive online user experiences related to all earned and contributed revenue streams. They are also a catalyst and driver of change, driving digital transformation initiatives across the organization, enabling it to be more agile and financially sustainable.

Under the supervision of the Chief Marketing Officer, the Director of Digital Experience leads the Digital Marketing Department, which comprises the following teams: Web and Digital Product, Film, Digital Media Production, Social Media, Collections Information, and Digital Asset Management. The Director of Digital Experience directs the work of the Collections Information and Digital Asset Management teams, in close coordination with the curatorial and registration teams, with a goal of providing robust online access to meaningful information about the collections.

As a broad-thinking leader, the role manages a diverse portfolio of teams without requiring hyper-detailed expertise in every subject matter, focusing instead on product scoping, development, and product launch.

Applications are reviewed on a rolling basis until the position is filled. Priority will be given to applications received by Sunday, July 12, 2026. We plan to launch the interview process in late July.

Duties and Responsibilities:

1. Develops and implements a comprehensive digital experience roadmap for the Museums that supports key institutional strategic priorities, especially those aimed at raising the institution’s profile and enhancing audience engagement with its collection and programming. Ensures that digital initiatives are fully integrated with the strategic-planning process, including leadership commitment and resource allocation.

2. As a member of the leadership team, drives digital innovation and fosters a culture of iteration and experimentation, and champions the use of digital technology across the organization. Attends and presents at Board of Trustee meetings as needed. Collaborates with the Development team to identify funding opportunities to support digital initiatives.

3. Leads and coordinates digital product initiatives such as website redesigns, the creation of new web features, management of our digital guide platform (Bloomberg Connects), exhibition-enhancing digital experiences and mobile applications, in collaboration with stakeholders from across the institution with the goal of enhancing overall visitor engagement. Sets digital project priorities and timelines, identifying resources, outlining deliverables, and communicating expectations internally.

4. Oversees the successful execution of FAMSF’s digital content strategy, including web content, social media campaigns, video production, and interactive experiences, with a focus on Museum storytelling for a general audience. Based on the FAMSF mission, brand identity, audience goals, and overall content strategy, generate and execute a dynamic digital content strategy for the museums, crafting engaging narratives and digital engagement opportunities around the Museums’ collections, exhibitions, and programs.

5. Oversees the management of key digital technology databases, including the collections information database (TMS, The Museum System) and digital asset management system (Media Studio), to ensure data integrity and smooth integration with FAMSF’s website and other digital platforms. Responsible for delivering projects on time and on budget and reporting on necessary grant compliance.

6. Acts as the primary point of contact for large-scale web and interactive projects with outside agencies and internal teams. Creates project proposals and timelines, writes RFPs, identifies agencies, vendors, and tech partners for the museums. Oversees production timelines, budgets, creative and technical requirements for projects ranging from special microsites to larger web refreshes and video initiatives.

7. Oversees digital user research, A/B testing, and data analysis, providing relevant data-driven recommendations to iterate on digital product and content offering. Supervises processes for SEO/ GEO management, Google Analytics, and social media analytics tracking. Reports on key performance indicators for each department. Tracks key metrics and optimizes results throughout the year.

8. Consults and collaborates with colleagues on the IT and Data Services teams on hosting services for the Museums’ web applications, and partners across the Marketing division to optimize cross-departmental usage and seamless integration of digital tools and technology: CRM (Salesforce), ticketing systems (Ticketure), Image rights and collection management (TMS, Media Studio).

9. Ensures all public-facing digital products and platforms adhere to modern web accessibility standards, inclusive design practices, and scalable framework models.

10. Directly manages and supervises a team including: Web Product team, Web team, Digital Media Production team, Social Media team, Film team, Collections Information Services team, Digital Asset Management team, and others, as needed.

11. Manages the cohesive department budget and tracks each subcategory budget to ensure initiatives are delivered on time and within budget. Collaborates with development and corporate giving on grant reporting and solicitation.

12. Keeps abreast of technology trends, early adoption opportunities, and best practices (including pilot use-cases for emerging technologies like AI tools). Identifies tech firms and start-ups for the museums to partner with in order to execute the digital roadmap. On behalf of FAMSF, participates and presents at national and international conferences and coverings around art, tech, digital engagement and immersive and interactive experiences to build the institution’s reputation as a leader in the field.

13. Performs other duties as assigned.

Minimum Qualifications:

• Education: Bachelor’s degree from an accredited college/university or equivalent experience.

• Experience: 7 years of experience leading digital product and content initiatives, preferably in a museum environment. Key experience may include:

  • Experience developing and implementing long-term digital strategies for public-facing brands or institutions;

  • Demonstrated experience acting as a digital product manager, taking digital tools from concept to launch;

  • Experience with emerging technologies and developing in-gallery tech activations that enhance a physical space;

  • Experience working with product teams or developing digital products like websites, mobile apps, or interactive apps or screens (AR/ VR, etc.);

  • Experience with and focus on storytelling through media for a general audience, whether that is through video, interactive experiences, social campaigns, etc.

  • Experience with social media campaigns and strategy, with a working understanding of how digital platforms layer into traditional marketing media mixes;

  • Working understanding of the social media landscape and how different platforms interact/overlap;

  • Experience working with agencies to produce digital products and experiences;

  • Experience in museums or mission-driven institutions is a plus;

  • Experience with TMS, Media Studio, Salesforce, Ticketure, enterprise email marketing platforms, and other technology platforms is a plus.

Skills and Abilities:

• Excellent written, oral, and interpersonal communication skills and the ability to work effectively with diverse individuals and groups.

• Ability to communicate complex development or technical issues/needs to leadership and other decision makers.

• Ability to work simultaneously on multiple projects, achieve organizational goals, maintain commitments, and meet strict deadlines in a highly demanding and fast-paced work environment.

• A high level of initiative, problem-solving skills, and project management capabilities.

• Ability to analyze and integrate information from relevant sources, utilize data analytics, and incorporate changes or make appropriate decisions.

• Ability to respond to changing circumstances and priorities in a focused and timely manner, and to proactively address issues as they arise.

• Experience and proven ability to build consensus, navigate diverse stakeholder priorities, and work effectively within a cross-departmental team.

• Proven track record of building and managing a large team, highly diverse portfolio of direct reports with a demonstrated ability to coach, inspire, and uplift a multi-disciplinary team without needing to be a niche subject-matter expert in every discipline.

• Strong communicator with proven success advocating for teams and building support across an organization.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

Additional:

Schedule: This position is eligible for a hybrid work schedule. Hybrid schedules are a minimum of 4 days a week onsite, with the understanding that schedules may change based on operational needs. The workweek is Monday - Friday, 8 hours a day, 40 hours per week.

Compensation: The benefits package includes medical, dental, vision, and 401(k), and paid time off. The annual salary range for this position is $140,000-$160,000. The final offer amount within this range will be based on experience and internal equity.

Applications are reviewed on a rolling basis until the position is filled. Priority will be given to applications received by Sunday, July 12, 2026. We plan to launch the interview process in late July.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources @ famsf.org.

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COFAM is the Corporation of Fine Arts Museums and is the privately funded non-profit corporation which supports the Fine Arts Museums of San Francisco, a department of the City and County of San Francisco.

COFAM is proud to be an equal opportunity employer and is committed to a policy of nondiscrimination in all phases of employment in accordance with all federal, state, and local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Comprising the de Young Museum in Golden Gate Park and the Legion of Honor in Lincoln Park, we are the largest public arts institution in the City of San Francisco and one of the largest art museums in the United States. The de Young, designed by Herzog & de Meuron and located in Golden Gate Park, showcases American art from the 17th through the 21st centuries, international contemporary art, textiles and costumes, and art from the Americas, the Pacific, and Africa. The Legion of Honor displays a collection of over 4,000 years of ancient and European art including Auguste Rodin's The Thinker and houses the Achenbach Foundation for Graphic Arts in a Beaux-Arts style building overlooking Lincoln Park and the Golden Gate Bridge.