Database Marketing Senior Consultant

Diverse Subject Matter Expert utilizing data mining and analytics to develop targeted audience lists that improve business outcomes and minimize risk. Provide consultation to business leaders and other stakeholders on how to leverage data assets to build targeted audiences. Lead, guide and educate fellow analysts to enable personal and professional growth as well as help in successful conclusion of various marketing initiatives across the team. In accordance with Truist in-office expectations, this role will be in office 5 days/week for candidates who live within 35 miles of a hub facility. Language Fluency: English (Required) Work Shift: 1st shift (United States of America)

ESSENTIAL DUTIES AND RESPONSIBILITIES

Design and build audiences that generate revenue through the following channels: Personalized Journeys, Direct Mail, Email, Call Leads, and promotional offers. Utilize analytics to determine the feasibility of an initiative and convert a business vision into an innovative marketing campaign solution. Use a wide array of sophisticated tools for data mining including Matillion and Snowflake. Demonstrate a high degree of data asset understanding and interpretation. Participate in SAFe Agile teams or projects with high-level resource requirements, risk, and complexity. Mentor less experienced teammates to build their own technical expertise. Work independently with minimal guidance. Stay current with emerging technologies, their strengths and weaknesses and their application to business solutions. Required Qualifications Bachelor’s degree in marketing, marketing technology, data analytics, or business administration or related field, or equivalent education and related training. Five years of related experience or an equivalent combination of education and experience. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the marketing discipline (e.g. analytics, data aggregation, digital). Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market. Ability to interpret and explain complex information to a range of teams and build consensus among different stakeholders. Preferred Qualifications Master's degree or MBA and ten years of related experience. Previous experience in the banking industry. Benefits All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work. Equal Opportunity Employer Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law E-Verify IER Right to Work. #J-18808-Ljbffr Truist